[Internal Hiring]: Sales Development Representative

Sales Development Representative (SDR)

US & European Markets | IT Services & Technology Solutions

Key Responsibilities

1. B2B Lead Generation & Prospecting

- Identify and research target companies across the US and European markets. - Build highly targeted prospect lists based on industry, company size, technology stack, business requirements, and buying signals. - Identify key decision-makers including Founders, CEOs, CTOs, CIOs, Heads of Engineering, Product Heads, and Technology Leaders. - Generate qualified leads through LinkedIn, email, cold calling, databases, referrals, and other outbound channels. - Run structured and personalized outbound campaigns.

2. IT Services & Solution Selling

- Understand the company's technology services and solution portfolio. - Identify technology/business pain points during initial prospect conversations. - Position relevant services based on the prospect's requirements rather than simply pitching generic services. - Generate interest around areas such as:

- Custom Software Development - Web & Mobile Application Development - AI/ML & Generative AI Solutions - SaaS Product Development - Dedicated Development Teams - Cloud & Digital Transformation - Application Modernization - Data & Analytics - UI/UX & Product Engineering - Understand high-level technology requirements and effectively communicate them to the technical/business development team for further qualification.

3. Lead Qualification

- Conduct initial discovery conversations with prospects. - Understand the prospect's:

- Business requirement - Technology requirement - Current challenges - Project scope - Budget expectations - Decision-making process - Expected timeline - Qualify leads based on defined sales qualification criteria. - Ensure only relevant and meaningful opportunities are passed to the sales team.

4. Meeting & Opportunity Generation

- Schedule qualified discovery meetings with prospects. - Coordinate with Account Executives / Business Development Managers for further discussions. - Provide proper prospect and requirement context before handing over an opportunity. - Follow up consistently with prospects to move them through the early stages of the sales funnel.

5. Account & Market Research

- Research companies, industries, competitors, technology stacks, hiring patterns, funding activity, and other buying signals. - Identify companies that may have an active need for technology services or development partners. - Develop account-specific outreach strategies for high-value prospects.

6. CRM & Sales Reporting

- Maintain accurate prospect and lead information in the CRM. - Record all outreach, conversations, follow-ups, meetings, and qualification details. - Maintain proper pipeline hygiene and ensure timely updates. - Track key performance metrics and continuously optimize prospecting activities.