Senior Executive – Growth Marketing

Senior Executive – Growth Marketing

Work Location: Pune

Work Mode: In Campus / Hybrid

Roles & Responsibilities

Demand Generation & Pipeline Growth

- - Plan and execute marketing campaigns to generate qualified leads and support revenue growth. - Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms. - Support lead nurturing initiatives and improve marketing-to-sales conversion. - Work closely with the Sales team to align campaigns with business objectives and pipeline targets.

Content & Brand Marketing

- - Develop high-quality marketing content including: - Case Studies - Customer Success Stories - Blogs - Whitepapers - Product Brochures - Presentations - Thought Leadership Articles - Translate technical product capabilities into compelling customer-focused messaging. - Ensure consistent brand positioning and communication across all channels. - Support brand-building initiatives to strengthen Unbox Robotics' market presence.

Digital Marketing

- - Manage website content and SEO initiatives. - Execute and optimize digital marketing campaigns. - Monitor website traffic, engagement, and campaign performance metrics. - Identify opportunities to improve inbound marketing effectiveness and lead acquisition.

Events & Industry Outreach

- - Coordinate participation in trade shows, industry conferences, customer events, and webinars. - Manage pre-event planning, event execution, and post-event follow-up activities. - Support PR initiatives, media engagement, and industry outreach programs. - Develop event-related marketing collateral and communication materials.

Marketing Operations & Analytics

- - Track campaign performance and key marketing KPIs. - Measure marketing contribution to sales pipeline and business growth. - Maintain marketing assets, collateral, and campaign documentation. - Coordinate with external agencies, designers, content creators, and marketing partners when required. - Prepare reports and dashboards to evaluate campaign effectiveness and ROI.

Requirements

Must Have

- - Strong understanding of B2B marketing and enterprise customer journeys - Proven experience in demand generation and lead generation campaigns - Excellent content writing, communication, and storytelling skills - Experience managing digital marketing channels and campaigns - Strong project management and stakeholder management abilities - Analytical mindset with the ability to interpret campaign data and drive improvements - Ability to independently manage multiple marketing initiatives

Good to Have

- - Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS industries - Familiarity with CRM and marketing automation platforms - Exposure to SEO, paid campaigns, marketing analytics, and performance marketing - Experience supporting enterprise sales cycles and account-based marketing initiatives - Exposure to international markets and global marketing campaigns

Eligible Candidates

Desired Qualification

- - Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering, or a related field - MBA in Marketing or Business Management is preferred

Work Experience

- - 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions

We Value

- - Ownership and accountability - Strong execution capability - Creativity backed by data-driven decision making - Curiosity and willingness to learn technical products - Ability to work in a fast-paced startup environment - Collaborative mindset and cross-functional partnership - Continuous learning and growth orientation

Work Location: Pune

Work Mode: In Campus / Hybrid

Salary Range: Competitive Salary