VP - Mass Channel Sales

The VP of Mass Channel Sales is a newly created, high-impact leadership role responsible for building and executing RealTruck's strategy for mass market retail—including big-box, club, home improvement, and general merchandise retailers such as Walmart, Costco, Sam’s, Target, and Home Depot. This position will develop and scale the channel rapidly: defining the go-to-market approach, selecting the product assortment required to win, establishing retail partnerships, building a cross-functional team, and delivering profitable, sustainable revenue growth. This leader will collaborate cross-functionally with Product, Marketing, Procurement, Fulfillment, and Finance to ensure RealTruck's mass channel presence is strategically sound and operationally excellent.