Head of Demand Generation

Location: New York, NY

Work Model: In-office (5 days per week, Flatiron)

Industry: Payroll & back-office software for startups

Compensation: $200K-$350K OTE

About the Company

Our partner builds a payroll and back-office suite for startups, helping founders run the operational side of their companies. They are a Series A company with a team of roughly 40-45 people, based in New York and growing quickly.

The Opportunity

Our partner is hiring a Head of Demand Generation in a player-coach seat. You will personally run paid, SEO, email, and lifecycle today, then build the team as the company scales. You will own marketing-sourced pipeline with a mandate to deliver 3-4x coverage on the bookings target.

You will partner with the COO on brand and the Head of Sales on conversion, marketing to founders, finance buyers, and people-and-ops buyers.

Responsibilities

- Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on - Deliver marketing-sourced pipeline against a 3-4x bookings coverage target - Grow MQL volume and quality, site traffic and conversion, and organic search - Manage paid spend efficiently against CAC and ROAS goals - Partner with the COO on brand and the Head of Sales on pipeline conversion - Hire and build the demand generation team as the company scales

Requirements

- 6+ years in demand generation or growth marketing at B2B sales-led SaaS companies - Inbound programs that produced measurable pipeline, not just traffic - Strong writing for a business audience - Funnel thinking: spend to pipeline to revenue - Comfortable as a player-coach who still runs channels hands-on - Excitement about working in person in New York five days per week - Bonus: fintech, HR tech, or developer-adjacent background