Coordinator, Marketing

Job Location:

City Creek Center

PRIMARY PURPOSE: The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

- Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions. - Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement. - Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty. - Adhere to policies and procedures related to each marketing department initiative within the center. - Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement. - Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant. - Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception. - Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments. - Actively participate in community-centric events, networking, and community outreach efforts. - Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships. - Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships. - Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting. - Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions. - Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals. - Assist in the preparation of contracts and purchase orders. - Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material. - Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities. - Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration. - Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows. - Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events. - Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels. - Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients. - Track and analyze tourist traffic, including groups and free independent travelers. - Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects. - Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

MINIMUM QUALIFICATIONS:

- College degree preferred - 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting - Knowledge of retail management, marketing, tourism, social media or communication - Ability to handle multiple projects simultaneously - Well-developed oral and written skills - Sound fiscal management and budgeting skills - Excellent word processing, Excel, and Power Point skills - Flexibility to work varied schedules including weekends and evenings - Bilingual is a plus