Product Marketing Manager, Digital Appliances

Position Summary

This role is responsible for driving market share, revenue and profitability for the Digital Appliances business. It leads product line-up, lifecycle and pricing strategies to expand market coverage, maximise sales opportunities and minimise business risks, while coordinating cross-functional execution to achieve business targets.

Role and Responsibilities

Business and Growth Strategy

- Develop and execute product and growth strategies to achieve sales, profitability, API and market-share targets. - Translate market insights and business priorities into action plans across products, channels and customer segments. - Identify new opportunities to strengthen competitiveness and market leadership.

Market-Share Management

- Monitor market share, sell-out performance, competitor activities and consumer trends. - Identify performance gaps and recommend timely countermeasures to defend or grow market share. - Track results and refine action plans to improve effectiveness.

Line-up and Portfolio Management

- Develop and manage the product portfolio to maximise market coverage, competitiveness and efficiency. - Manage product roadmaps and the full product life cycle. - Conduct competitive benchmarking to identify portfolio gaps and differentiation opportunities. - Liaise with HQ and RHQ on product requirements, market-specific features, allocation and support.

Launch and Go-to-Market Management

- Lead product launches, including timelines, target volumes, pricing, profitability and channel plans. - Define the product proposition, target audience and communication priorities. - Partner Brand and Retail Marketing on campaigns, displays, launch readiness and in-store execution.

Cross-Functional Execution

- Coordinate Sales, Marketing, Retail, Online, Supply Chain, Finance, Service and other relevant functions. - Establish clear priorities, ownership, timelines and deliverables. - Manage business reviews, resolve issues and ensure consistent execution across channels.

Pricing and Profitability Management

- Develop pricing strategies by segment, model and channel. - Conduct regular pricing reviews and recommend responses to market changes. - Assess the profit-and-loss impact of pricing and promotional decisions.

Sales Forecasting and Supply Management

- Work with Sales and Supply Chain teams to establish and review weekly forecasts. - Monitor stock availability, sell-in, sell-out, weeks of stock and ageing inventory. - Recommend corrective actions to support sales and inventory objectives.

End-of-Life Management

- Establish product discontinuation timelines and transition plans. - Manage inventory clearance to minimise ageing and obsolete stock. - Ensure smooth model transitions and continued market coverage.

Skills and Qualifications

- Minimum Diploma or Degree in Business/Marketing with 6-8 years working experience in relevant field - Strong interpersonal and communication skills. - Able to collaborate effectively with multiple stakeholders. - Resourceful, sharp-minded and solution-oriented. - Positive, resilient and willing to take on challenges. - Committed, accountable and able to work independently. - Strong ability to prioritise, multitask and meet timelines.

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