Online Campaign Marketing - Senior Executive

Position Summary

The Online Campaign Marketing Senior Executive assists in executing and support end-to-end online marketing execution across Employee Purchase Program (EPP), and marketplaces (Shopee, Lazada & Tiktok), ensuring campaigns are delivered accurately, on time and with strong online visibility. The role requires a proactive, detail-oriented individual who can coordinate multiple stakeholders and thrive in a fast-paced environment.

Role and Responsibilities

- Coordinate end-to-end online campaigns across EPP and marketplaces, including online mega campaigns and key product launches. - Manage EPP and marketplaces online store layouts, ensuring campaign visibility, accurate product placement, timely and an organized customer journey. - Coordinate campaign banners, EDMs, PDP/SKU updates and promotional assets from briefing through deployment. - Ensure all visuals and banners comply with internal processes, brand guidelines and requirements. - Apply creative thinking and performance insights to refine banners, campaign messaging and online visibility. - Coordinate with external vendors, agencies, TikTok content creators and affiliates on campaign collaborations and deliverables. - Review content creator/affiliate postings to ensure content accuracy, campaign messaging, required call-outs and brand compliance. - Support TikTok affiliate marketing, including campaign briefing, commission mechanics, agency coordination, performance follow-up and sales contribution. - Maintain campaign trackers, proactively follow up on deliverables and highlight risks, delays or dependencies ahead of deadlines. - Coordinate product/sample charge-out, delivery, tracking and returns for marketing activities where required. - Maintain organized campaign documentation, assets, trackers and shared folders. - Support new online marketing initiatives and ad-hoc projects as required. - This role requires strong organizational skills, attention to detail, basic digital marketing knowledge, and a willingness to learn and adapt in a fast-paced online marketing environment.

#LI-SME #LI-Executive

Skills and Qualifications

- Diploma/Bachelor’s Degree in Marketing, Business, E-commerce, Digital Marketing, Performance Marketing or related field. - Preferably 2 - 4 years’ experience in e-commerce, online marketing, marketplace operations or digital campaign management. - Experience with Shopee, Lazada and TikTok Shop is highly preferred. - Basic knowledge of digital marketing, e-commerce, affiliate marketing and online customer journeys. - Strong e-commerce commercial knowledge, organizational, prioritization and multitasking skills with the ability to manage multiple deadlines. - Strong attention to detail and accuracy in campaign mechanics, visuals, T&Cs and documentation. - Good creative sense and visual judgment, with the ability to provide constructive input to improve campaign assets. - Strong ownership and follow-through, with the ability to independently drive tasks from initiation to closure. - Proactive communicator with stakeholder and agency coordination skills. - Fast learner who can adapt quickly to new platforms, processes and changing business priorities. - Comfortable working in a fast-paced online marketing environment with tight campaign timelines. - Proficiency in Excel and PowerPoint; familiarity with project management tools is an advantage. - 1 Year renewable contract available.

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