Marketing Coordinator

The Company

Sabrina's Cafe, a cherished culinary institution, has been serving the Philadelphia and South Jersey communities since 2001. Known for transforming the space of the famous Litto bakery, the cafe has become a beloved gathering spot at its multiple locations, including Fairmount-Art Museum, University City, Wynnewood, and Collingswood, NJ.

Location: Philadelphia, PA, Collingswood, NJ & Surrounding Areas, Role Type: Full-Time / Multi-Unit Support

The Opportunity

The Marketing Coordinator is a key player in the development, rollout, and refinement of all brand initiatives across our digital, social, and traditional platforms. This role is built for a highly organized "doer" who can balance creative content creation with the logistical discipline required to keep 6 locations running in sync. We are looking for a brand guardian who ensures every deadline is met and every plate looks as good online as it does in person.

Primary Responsibilities

- Campaign Activation: Lead the tactical execution of multi-channel marketing plans, ensuring all seasonal specials and brand milestones are launched flawlessly. - Project Management: Own the marketing calendar, managing timelines, internal approvals, and asset delivery to ensure 100% on-time execution. - Growth & Lead Generation: Drive guest acquisition through strategic email marketing, targeted digital advertising, local publishing and influencer outreach, and high-impact content strategies. - Content & Copywriting: Craft compelling copy for our newsletters, social media captions, and in-store promotional materials. - Digital Ecosystem Maintenance: Keep our digital storefront (Website/CMS) updated with the latest menus, hours, and seasonal imagery. - Creative Collaboration: Partner with designers to produce eye-catching graphics and physical collateral (menus, table tents, signage). - Community Engagement: Oversee daily social media activity across all platforms, fostering real-time conversations with our guests and monitoring trends to pitch fresh content ideas. - Event & Activation Support: Coordinate the logistics for off-site events, local partnerships, from registration and promo items to post-event reporting. - Performance Tracking: Utilize various platforms for social insights, campaign metrics to build performance reports that translate data into actionable marketing wins.

Required Skills & Experience

- Education: Bachelor’s degree in Marketing, Communications, or a related field. - Experience: 1–3 years in a fast-paced marketing or project coordination role (hospitality/F&B experience is a major plus). - Technical Toolkit: Familiarity with CMS platforms and marketing automation software (e.g., Mailchimp, HubSpot). Proficiency in Google Workspaces or Microsoft Office is essential. Proficiency using Canva, Adobe CS, or AI design tools for quick edits. - Digital Fluency: A solid grasp of SEO/SEM fundamentals and experience navigating web analytics (Google Analytics/GA4) etc. - Social Mastery: Native-level knowledge of Instagram, TikTok, Facebook, and LinkedIn. - AI Marketing: Foundational knowledge, proficiency in marketing tools, prompt engineering, data literacy, ethics and desire for continuous learning. - The "Soft" Skills: You are a self-motivated, resilient communicator with a sharp eye for detail and the ability to listen—and react—to the needs of our different neighborhood locations. - Project Prowess: Proven ability to multitask and collaborate across different teams (Kitchen, Front of House, and Ownership) while meeting firm deadlines.

A Day in the Life of Our Marketing Coordinator

Just like our pancakes, no two days at Sabrina’s Cafe are exactly alike, but here is a glimpse into how you will drive our brand forward:

Morning: Community Connection & Data Pulse

- 8:30 AM: You kick off the day by diving into our digital ecosystem, reviewing the overnight performance of our latest campaigns across all channels (email, sms, etc.)and checking analytics on various platforms to monitor engagement. - 9:00 AM: You transition into community management, reviewing social media activity across all platforms to foster real-time conversations with our guests. You reply to a guest's Instagram comment with a friendly, "We'll save you a plate!". - 10:00 AM: Head to a location to capture "Behind the Scenes" content. Today, you’re filming a 15-second reel of the kitchen prepping a seasonal special. You chat with the GM to see how current promotions are performing and how guests are reacting to in-store print marketing. .

Mid-Day: Creative Execution & Brand Guardianship

- 12:00 PM: You collaborate with the team on the upcoming seasonal Specials Menu, brainstorming clever, niche dish names that intrigue guests and allow Sabrina's to tell a story. You communicate digital asset needs to the designer. - 1:00 PM: You review the design proofs, ensuring they meet brand guidelines. You also verify that evergreen brand illustrations are used in moderation to add small moments of joy to the collateral. - 2:00 PM: You work on the marketing calendar drafting ideas, copy, etc. for upcoming promotions on events and schedule any posts or campaigns needed.

Afternoon: Strategy, Projects, & Alignment

- 3:30 PM: You jump on a quick sync with location managers to coordinate the logistics and promo items for an upcoming off-site neighborhood partnership. - 4:30 PM: You wrap up the day by updating our internal project management tracker, ensuring all creative assets for our upcoming campaign are on schedule for their flawless launch next week.