User Acquisition Specialist

User Acquisition Specialist

Remote | B2B / Contractor

About Us

Peaksel is a Serbia-based company focused on the development and publishing of video games and mobile applications.

Founded in 2012, we currently have a team of 50+ people. We have developed and published 300+ games and apps with 500M+ downloads, which a part of our portfolio. Even though we started as a mobile-only company, throughout the years we have expanded on other platforms as well, such as PC and other consoles.

For more information about us and our portfolio, visit our website: peaksel.com

About the Role

The User Acquisition Specialist will be responsible for planning, managing, analyzing, and continuously optimizing UA campaigns for our mobile games.

Key Responsibilities

- Planning, launching, and continuously optimizing UA campaigns for mobile games

- Managing campaigns across platforms such as Google Ads, Facebook, TikTok, Unity, Mintegral, Apple Search Ads, and others

- Monitoring and analyzing key UA metrics, including CPI, CPA, ROAS, LTV, retention, and conversion rate

- Testing different creatives, audiences, geographic markets, bidding strategies, and campaign structures

- Analyzing campaign performance and making data-driven decisions

- Identifying opportunities to scale successful campaigns

- Optimizing budgets and effectively managing advertising spend

- Collaborating with Game Design, Product, and Art teams on the development and testing of UA creatives

- Monitoring the market, competition, and current trends in the mobile gaming industry

- Preparing regular campaign performance reports and analyses

- Communicating and collaborating with external partners and Media Partners

Requirements

- Minimum 3 years of experience in User Acquisition, preferably within the mobile gaming industry

- Hands-on experience in independently managing and optimizing paid acquisition campaigns

- Strong understanding of UA and performance marketing metrics

- Experience working with relevant advertising platforms

- Strong analytical and commercial skills, with the ability to make data-driven decisions

- Knowledge of MMP platforms, preferably AppsFlyer, and Firebase

- Understanding of the relationship between acquisition, retention, monetization, and LTV

- Experience with campaign testing and optimization

- Advanced level of English

Nice to Have

- Experience with UA campaigns in the mobile gaming industry

- Experience in scaling campaigns and managing larger budgets

- Experience with A/B testing of creatives and audiences

- Experience with attribution and analytics tools such as GA4 and Looker

- Familiarity with the Apple App Store and Google Play ecosystems

- Experience in collaborating with Creative and Art teams on UA creative development

What We Offer

- B2B engagement: This is a contractor position. Candidates must be able to invoice us through their own registered business or self-employed status in their country of residence.

- Compensation based on experience and seniority

- A goal-oriented yet friendly, start-up-like atmosphere

- A company culture that values clear and respectful communication without unnecessary formalities

- An open and honest feedback culture with a clear focus on professional development and continuous growth

- Access to a wide range of educational resources, professional training programs, and IT courses

Candidates must be available to work at least 4 hours within our working hours (08:00–16:00 CET/CEST) each day.