Conversion Copywriter & Content Lead

Remote | Part-Time preferred, Fractional considered

✍️ WRITE WORDS. DRIVE ACTION. PROVE THE RESULTS.

Our client is a fast-growing growth agency helping managed service providers (MSPs) — the IT companies powering small and mid-sized businesses across the US — win more customers.

Their growth engine combines SEO, AI search visibility, outbound, paid advertising, content, and founder-led marketing. Now they’re looking for a Conversion Copywriter & Content Lead who knows how to turn attention into clicks, conversations, and booked calls.

This isn’t a role for someone who simply enjoys writing.

We’re looking for someone who thinks like a marketer, writes like a copywriter, and measures success like a growth operator.

🎯 WHAT YOU’LL OWN

You’ll create copy across multiple channels, including:

- Cold email sequences — for client campaigns and internal outbound

- Paid ad copy — LinkedIn, Google, Meta, and ChatGPT ads

- Landing pages — from the headline to the CTA and everything in between

- Newsletters & email sequences — content that turns subscribers into leads

- LinkedIn content — writing in two distinct founder voices

- Infographics & carousels — shaping the message, angle, structure, and CTA while AI and designers handle the visuals

You’ll have a lot of creative ownership — but the goal is always the same:

Make people do something.

📊 HOW WE MEASURE SUCCESS

Forget word count.

Forget how “pretty” the copy looks.

We care about:

- Reply rates

- Click-through rates

- Conversion rates

- Leads generated

- Calls booked

If the copy performs, you’re doing your job.

🧠 YOU’LL BE A GREAT FIT IF...

- You’ve written direct-response copy for B2B, SaaS, tech, or similar businesses

- You can show real results from your copy — not just examples of what you wrote

- You’re comfortable writing in someone else’s voice and can switch between distinct personalities

- You use AI as part of your workflow, but know how to challenge, edit, and improve AI-generated drafts

- You have strong commercial instincts and understand why people click, reply, buy, or book

- English is your native language

- You can overlap with Lisbon time for at least 4 hours per day

- ⭐ Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech

🚫 THIS PROBABLY ISN’T FOR YOU IF...

- Your background is mainly long-form SEO or brand storytelling

- Your workflow is basically “prompt → copy → send”

- You rely on a designer to figure out whether your copy actually works

- You care more about sounding clever than getting results