Regional Visual Merchandising Assistant Manager, Travel Retail APAC

MAIN RESPONSIBILITIES _________

REGIONAL VISUAL MERCHANDISING GUIDELINES

- Act as a brand guardian, make sure the brand standard will be followed in the very best way possible throughout. - Orchestrate and maximize Visual Merchandising impact across Dior’s marketing launches and architectural projects. - Collaborate closely with the Central VM, Regional Retail Design, and Marketing teams to develop Regional Soft Merchandising Guidelines. - Guide and support local VM teams in adapting relevant guidelines to the APAC markets, in line with local business and sales objectives. - Partner with local VM teams to ensure timely implementation and consistently high VM execution standards across all counters.

PLANOGRAMS & IN-STORE COMM

- Ensure the brand vision and marketing strategy are translated into high-quality Visual Merchandising execution across all touchpoints within the counters. - Achieve the right balance between business objective, budget and visual/brand impact achievements. - Release planograms and Visual Merchandising guidelines on a monthly basis, aligned with the launches specified in the marketing calendar. - Review and validate the visual update plans for key doors proposed by local VM teams. - Ensure all technical information required for local execution is provided by the Central VM team. For Travel Retail-related touchpoints, develop and share the relevant technical information regionally. - Support local VM teams in the regional production of common VM elements and guide them in achieving a high-quality and consistent in-store presentation across the region. - Collect counter pictures from local VM teams and provide post-launch reports highlighting best practices and areas for improvement after each VM update rollout. - Conduct market visit in order to experience the execution and VM strategy and evaluate competition

FORECAST VM ELEMENTS & BUDGET MANAGEMENT

- Develop tentative VM guidelines by VM touchpoint and forecast novelty POSM requirements based on the POS database and VM calendar. Review and validate novelty POSM forecasts with local VM teams. - Review and validate Basic POSM forecasts submitted by local VM teams to ensure they are reasonable and aligned with actual consumption needs. Track consumption rates on a quarterly basis and coordinate with the Forecast and Supply teams to effectively manage physical stock levels. - Maintain and update VM element information and forecasts on the InDior App, and communicate closely with Forecasters regarding any updates or changes. - Maintain and update budget files in line with forecasted requirements for both Basic and Novelty POSM.

NEW COUNTER OPENINGS

- Collaborate closely with Retail Design teams throughout new counter openings and renovations. - Review and validate opening planograms for new and renovated counters proposed by local VM teams. - Optimize and adapt Central VM guidelines to regional and channel-specific requirements. - Work closely with local VM teams to support proper implementation and provide constructive feedback. - Act as a gatekeeper to ensure consistency across counter configurations, prevent unnecessary variations, and optimize existing configurations.

EVENT DESIGN DEVELOPMENT

- Translate global central brand guidelines and local VM briefs into localized and adapted designs for eventful pop-ups, HPP animations – enhancing the consumer journey and elevating the brand image. - Collaborate with local VM teams on the development and production of their trade animations (HPP, pop-ups), follow-up on execution and implementation. - Create technical drawings for finalized podium designs, including planograms for tester bars and display. - Collaborate closely & liaise with Paris Headquarters team on design and technical issues for mega event and high priority projects. - Collaborate closely with Trade marketing team to understand specs & market requirements

OTHER TASKS

- Maintain and regularly update the Regional POS database. - Conduct market visits / collect and review their key counter pictures from local VM teams to ensure VM excellence across the region. - Support and drive the VM community across markets by fostering collaboration, sharing best practices, and encouraging knowledge exchange.

WHO YOU ARE _________

- Minimum 5 years of experience in Visual Merchandising, preferably within the Cosmetics or Retail industry. - Strong appreciation and understanding of local VM market needs and experience. - Proficiency in Adobe Creative Suite (Photoshop and Illustrator) and Microsoft Office, with the ability to understand technical drawings and strong project management skills. - Proficiency in 3D modeling and rendering software (Sketchup or 3Ds max) - Strong budgeting awareness and ability to manage costs effectively. - Proactive and solution-oriented, with strong problem-solving skills. - Creative, passionate, and highly attentive to visual details. - Strong collaboration and communication skills, with the ability to work effectively across different teams and markets. - Adaptable, positive-minded, and a strong team player. - Experienced in fast-paced environments requiring strong organizational, technical, and interpersonal skills, with the ability to effectively manage multiple priorities and tasks.

So, How Far Will You Take Dior?