PR Marketing Intern

MAIN TASKS AND RESPONSIBILITIES

SEEDING & PRESS RELEASE

- Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlain’s awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal PR team for Local Market.

- Ensure all seeding quantities and inventories are available in a timely manner.

- Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.

- Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed).

EVENT MANAGEMENT

- Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of PR events.

- Manage the preparation of logistic arrangement for PR events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts.

- Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium). - Organize media / KOL interviews with internal spokespersons in HQ

ADMIN SUPPORT AND MONTHLY REPORTS

- Monitor media coverages for every activation.

- Submit monthly PR clippings and weekly newsletter to regional

- Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking.

- Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand.

- Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches)

- Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed.

QUALIFICATIONS

- Internship Duration: Sept – Dec 2026 or longer on full-time basis

- University students who is passionate for luxury beauty Brand exposure and proud to be the ambassador of the brand to nurture Guerlain DNA, Heritage and be at the in-depth level of PR and Marketing.

- Appreciate and explore creativity in the world of luxury universe.

- Possess teamwork, independent, high-motivated and high-performing in tight deadlines.

- See the positive light in any situation, be a motivator and able to speak for the brand.