Media Specialist

1. Campaign Strategy & Planning:

• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead

generation, sales).

• Identify target audiences and create tailored ad campaigns to reach them effectively.

• Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.

2. Ad Creation & Management:

• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy)

optimized for TikTok’s platform.

• Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.

• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA,

ROAS, etc.).

3. Performance Analysis & Reporting:

• Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.

• Provide actionable insights and recommendations to improve campaign effectiveness.

• Conduct A/B testing to refine ad creatives, targeting, and strategies.

4. Audience Engagement & Community Building:

• Leverage TikTok’s unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and

engagement.

• Monitor user interactions and feedback to improve ad relevance and brand perception.

5. Budget Management:

• Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.

• Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.

6. Collaboration & Communication:

• Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.

• Communicate campaign results and insights to stakeholders in a clear and concise manner.

Job Qualifications:

Experience:

- At least 6 months to 1 year of experience managing paid social media campaigns, with a focus on TikTok Ads. - Applicants with related experience during internship are also welcome to apply.

Skills:

- Knowledge of TikTok Ads Manager, including targeting, bidding, and optimization strategies. - Strong understanding of TikTok’s algorithm, trends, and user behavior. - Proficiency in analytics tools (e.g., Meta Analytics, Google Analytics, TikTok Analytics) and data-driven decision-making. - Creative mindset with the ability to produce engaging ad content. - Excellent communication and collaboration skills.

Benefits

- Monthly Commissions and incentives - Government Mandated Benefits - 13th month pay - Free snacks and coffee - HMO upon regularization - Free device program - Annual Salary Increase based on performance - OT Pay and Holiday Pay - Monthly company events - Employee stock ownership plan (Stock Option) - Opportunity to work with biggest local brands