Senior Director - Marketing, Tamil

Key Responsibilities

- Develop and execute brand integration strategies in alignment with programming and advertising objectives. - Collaborate with creative teams to create innovative branded content solutions. - Act as a liaison between sales, PRS, production teams, and product stakeholders. - Manage relationships with clients, ensuring successful delivery campaigns. - Monitor integration effectiveness and provide actionable insights for improvement. - Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms. - Collaborate with creative teams to align digital content with channel programming. - Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and innovative activations. - Leverage analytics to refine strategies and optimize engagement. - Identify and develop monetization opportunities across digital platforms, including branded campaigns, paid partnerships, and advertising. - Work closely with the sales team to pitch and secure digital sponsorships.

Skills & Attributes for success

- Experience managing media relations and marketing campaigns required. - Management, analysis and growth of social and branding campaigns with measured results. - Ability to build and maintain beneficial media relationships on an organization's behalf. - Ability to manage multiple projects simultaneously in a fast-paced environment. - Creative mindset with a strong sense of cultural relevance for Tamil audiences. - Can read, write and speak Tamil (or any 2 out of the three)

Preferred Education & Experience

- MBA in Marketing from a Tier 1 or 2 college - 10-12 years of relevant experience