Manager

JD:

1. Launch Strategy & Planning:

• Drive go-to-market strategies for new products along with respective countries and HO marketing teams

• Define clear launch milestones, timelines, and deliverables in alignment with business objectives.

• Lead launch readiness assessments at key intervals (T-12/T-6/T-3 months).

• Develop key performance indicators (KPIs) to measure launch success and ensure continuous improvement.

2. Cross-Functional Governance & Alignment

• Lead cross-functional launch governance forums; synchronize country teams, commercial leadership, regulatory planning, and supply strategies.

• Facilitate alignment between HQ brand strategy and country-level execution realities.

• Navigate cross-border launch dependencies (filed vs. approved markets, staggered sequencing).

• Influence without authority, ensuring functional accountability and transparency.

3. Launch Project Management:

• Own the complete lifecycle of new product introductions across multiple markets simultaneously.

• Deploy standardized project management tools for tracking status, risks, mitigation plans, and scenario sensitivity.

• Ensure timely delivery of regulatory milestones, product artworks, pricing approvals, supply readiness, and commercial materials.

• Drive launch critical path management and escalate deviations proactively.

4. Market Readiness & Execution:

• Ensure timely deployment of localized marketing assets, brand messaging, scientific narratives, digital content, and sales enablement kits.

• Coordinate competency-based field force training with Medical/Marketing.

• Prepare pricing, positioning, value statements, and competitive objection-handling guides.

5. Post-Launch Evaluation:

• Analyze post-launch performance and gather feedback from sales teams, customers, and other stakeholders.

• Assess the launch’s success against predefined KPIs, including sales performance, market penetration, and customer feedback.

• Conduct structured post-launch reviews at 30/60/90/180 days.

• Identify areas for improvement and implement post-launch optimization strategies.

6. Portfolio & Pipeline Visibility

• Maintain forward-looking transparency on the regional launch pipeline (12–36 months).

• Provide launch prioritization guidance based on market attractiveness, competitive timing, and channel constraints.

• Support portfolio scenario planning, sequencing, and cannibalization risk assessment.

7. Continuous Improvement:

• Lead initiatives to improve the new product launch process, incorporating best practices, technology, and learnings from previous launches.

• Provide leadership in developing tools, templates, and processes that enhance launch efficiency and effectiveness.

• Foster a culture of excellence and innovation, continuously striving to improve the company’s product launch capabilities

Strategic thinking with rigorous execution discipline

• End-to-end ownership mindset

• Data-driven decision making

• Cross-functional orchestration finesse

• High comfort with ambiguity and shifting timelines

• Cultural agility across diverse geographies