Hiring for Pharma-Digital Marketing-Emerging Market-GMT

Job Title: Pharma Digital Marketing for Emerging Market GMT Rx Function: Marketing Therapy Area Focus: Semaglutide (GLP-1) & Lenacapavir – HCP & Patient Engagement Segment: B2C Geography: Emerging Markets (exclusive focus) Experience: 6+ years

Summary: Drive omnichannel digital marketing campaigns for semaglutide across emerging markets, bridging HCP engagement and patient-facing initiatives to build brand equity, adherence, and market share in Emerging markets.

Key Responsibilities

- Plan, execute, and optimize omnichannel campaigns (digital, social, CRM, web, app, WhatsApp/SMS) for semaglutide targeting both HCPs and patients.

- Own the patient engagement journey awareness, education, adherence support across emerging market geographies.

- Manage media planning, budget allocation, and vendor/agency relationships for digital execution.

- Localize global campaign frameworks for emerging market nuances (language, cultural, regulatory, digital maturity).

- Track competitor digital activity and share-of-voice across emerging markets, translating insights into actionable recommendations to define global digital marketing strategy.

- Ensure all content and campaigns comply with pharma marketing codes (local regulatory bodies, off-label restrictions, HCP interaction guidelines).

- Collaborate cross-functionally with Brand, Medical, Regulatory, and Sales teams & Country/HO digital agencies

- Stay current on diabetes/obesity category trends and competitor digital strategies in assigned markets.

Required Skills & Experience

- 6+ years in digital marketing, with pharma/healthcare B2C experience mandatory.

- Proven experience running omnichannel campaigns (not single-channel execution).

- Prior exposure to HCP engagement platforms and patient support program digital tools.

- Working knowledge of pharma compliance/regulatory frameworks in emerging markets.

- Experience managing agencies, media budgets, and multi-market campaign rollouts.

- Strong analytical skills comfortable with campaign dashboards, GA Campaign data, ROI metrics.

- Experience specifically in cardio-metabolic, diabetes, or obesity therapy areas is a strong plus (semaglutide/GLP-1 exposure ideal).