Junior Digital Marketing Executive

Job Descriptions:

Campaign Planning & Execution

- Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels. - Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers. - Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets. - Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs.

Social Media & Content Management

- Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules. - Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines. - Support copywriting and development of communication materials for digital campaigns. - Stay updated on digital and social media trends and identify relevant opportunities for the brands.

KOL & Influencer Management

- Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting. - Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements. - Maintain structured KOL trackers and campaign documentation.

Paid Media Coordination

- Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads. - Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency. - Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization. - Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making.

Agency & Vendor Management

- Manage day-to-day communication and project coordination with external agencies, production partners and vendors. - Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines. - Ensure required assets and deliverables are completed accurately and on time.

Stakeholder Coordination

- Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives. - Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines. - Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution.

Events & Industry Participation

- Support digital marketing and communication requirements for roadshows, and exhibitions. - Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication. - Represent the marketing team during selected events when required.

Performance Tracking & Reporting

- Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs. - Prepare regular campaign reports with key findings, learnings, and potential areas for improvement. - Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers.

WhatsApp & Owned Digital Channels

- Support the management of WhatsApp and other owned communication channels. - Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications. - Ensure messages follow brand guidelines and communication objectives.

Job Requirements:

- Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field. - Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field. This position is not intended for fresh graduates. - Previous experience working in a digital, social media, creative, or integrated marketing agency is highly preferred. - Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred. - Hands-on experience in managing social media platforms, content calendars, and digital campaigns. - Strong copywriting, proofreading, and content review skills. - Basic understanding of Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles. - Comfortable working with data and preparing marketing performance reports. - Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides. - Strong communication and stakeholder management skills, with the ability to work effectively with both internal teams and external partners. - Strong project management and organizational skills with high attention to detail. - Able to manage multiple brands and projects simultaneously in a fast-paced environment. - Proactive, collaborative, eager to learn, and comfortable challenging ideas when supported by data or insights. - Good written and verbal communication skills in Bahasa Indonesia.

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