Consultant – Salesforce Marketing Cloud Business Analyst

As a Salesforce Marketing Cloud Business Analyst, you will support enterprise digital marketing programs by translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions. You will act as a functional liaison between client stakeholders and company's delivery teams to ensure successful implementation and adoption. Key Responsibilities: · Engage with client business and marketing stakeholders to understand campaign, personalization, and customer engagement needs · Elicit, analyze, and document business requirements; translate them into functional specifications, user stories, and acceptance criteria · Define and document end‑to‑end customer journeys and campaign workflows using Salesforce Marketing Cloud · Act as a functional bridge between client teams and company's technical teams · Support solution design across: 1. Journey Builder 2. Email Studio 3. Automation Studio 4. Contact Builder 5. Mobile Studio · Drive UAT planning, coordination, defect triaging, and business sign‑off · Ensure adherence to company's delivery standards, data privacy, consent management, and compliance requirements · Support go‑live activities, post‑production stabilization, and continuous optimization initiatives Required Qualifications: · 5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs · Strong functional expertise in Salesforce Marketing Cloud · Solid understanding of customer segmentation, campaign orchestration, and personalization strategies · Experience working in Agile delivery models with distributed teams · Strong documentation, communication, and stakeholder management skills · Bilingual - English and Japanese Preferred Qualifications: · Salesforce Marketing Cloud Consultant or Administrator certification · Exposure to Salesforce Data Cloud or Sales / Service Cloud · Experience working on large‑scale transformation programs