Senior Customer Journey & Marketing Automation Specialist (m/f/n)

Summary

Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact?

We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations.

Job description

In this role, you'll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.

What You'll Do

- Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth. - Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience. - Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications. - Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders. - Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies. - Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization.

Please note this role is a maternity leave cover.

What We're Looking For

- Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization. - Strong analytical mindset with the ability to translate data into business actions. - Experience designing and evaluating A/B testing programs. - Knowledge of customer segmentation, personalization, and retention strategies. - Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics. - Strong stakeholder management and presentation skills. - Passion for innovation, continuous improvement, and leveraging AI to solve business challenges. - Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.

Why Join Us?

- Own high-impact global customer journeys reaching millions of users. - Shape marketing automation strategy rather than simply execute campaigns. - Work at the intersection of marketing, technology, data, and AI. - Collaborate with international teams and senior stakeholders. - Drive measurable business growth through optimization, experimentation, and innovation

Basic wage component (gross): from 3000 EUR

- Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months). - The final basic wage component can be increased according to the unique individual skills and experiences of the selected candidate.

#LI-LV1 #LI-Hybrid #senior

Benefits

Health & well-being

- BenefitPlus - Healthcare (check-ups/annual programs) - Multisport card - Travel card "električenka" - Supplementary pension saving - Sick days

Family

- Marriage allowance - Childbirth allowance - Parental contribution - ESET family events (Family day, St.Nicholas)

Office

- Refreshments in the office (fruits, coffee, soft drinks) - Let´s get together breakfast - Activity room, quiet room - ESET events (Žranica, Christmas party..), teambuildings

Other

- Loyalty allowance - Loyalty extra days off - Loyalty cake - Loyalty glass award - Refer a friend - Christmas presents - Discounts from external providers

Primary location

Bratislava

Additional locations

Time type

Full time