Executive – B2B Digital Marketing

Role Overview

We are looking for a highly motivated Executive – B2B Digital Marketing with 1–2 years of experience to support our brand-building, lead generation, and digital marketing initiatives.

The ideal candidate should have hands-on experience in LinkedIn marketing, social media campaigns, email marketing, content writing, and digital campaign execution.

Key Responsibilities

- Manage and execute social media campaigns across LinkedIn and Instagram - Create and schedule engaging content for social media platforms - Run email marketing campaigns for lead generation and customer engagement - Support LinkedIn content marketing initiatives for leadership and company branding - Write blogs, website content, case studies, newsletters, and social media posts - Coordinate with sales and business teams to create marketing campaigns for talent marketplace and staffing services - Track campaign performance and prepare basic reports on leads, engagement, and conversions - Assist in SEO initiatives including keyword research, blog optimization, and website content updates - Support webinar, event, and employer branding campaigns - Maintain marketing calendars and ensure timely execution of campaigns - Research competitors, industry trends, and customer segments

Requirements

- Graduate / BBA / MBA with 1–2 years of experience in digital marketing - Experience in B2B marketing, preferably in Service based industries - Good understanding of LinkedIn, Instagram, email marketing, and content marketing - Strong written communication and content writing skills - Basic understanding of SEO, Google Analytics, and social media analytics - Familiarity with tools such as Canva, Mailchimp, LinkedIn Campaign Manager, HubSpot, or similar platforms is preferred - Creative mindset with strong attention to detail - Ability to manage multiple campaigns and deadlines

Preferred Skills

- Experience in running LinkedIn ads and lead generation campaigns - Basic knowledge of SEO and website content optimization - Experience in writing blogs and thought leadership content - Exposure to B2B marketing for technology, staffing, or HR-related businesses

Education

Graduate / BBA / MBA

Why Join Ellow

- Opportunity to work closely with leadership team - Exposure to fast-growing talent marketplace and technology services business - Opportunity to build expertise in B2B digital marketing and employer branding - Dynamic and entrepreneurial work environment