SEO Manager

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Role Overview

The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure SharkNinja shows up wherever customers are looking. This is a hands-on, delivery-focused role responsible for improving organic visibility and revenue. The SEO Manager works closely with content, trading, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.

Key Responsibilities

Traditional SEO

• Facilitate the implementation of our SEO strategy in the French, recognising market specific nuances

• Optimise on-page elements, including optimising website content, meta tags, headers and internal linking structure

• Own the organic blog and informational content roadmap to build topical authority

• Identify content gaps through competitor analysis and search demand data <span