Brand & Creative Team Lead

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset - no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do. We turn every spark of an idea into a real product - from first concept to full production - and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more - if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia. Sounds exciting? Keep reading... Brand & Creative Team Lead Your Role As our Brand & Creative Team Lead, you lead our in-house creative team across graphic design, packaging, photography, and content for digital channels. Brand direction is set collaboratively through our Brand Committee; you own how it comes to life through clear briefs, strong workflows, and consistently excellent execution. This is a true player-coach role: you develop the team, set the quality bar, and stay close enough to the craft to guide and improve the work yourself. Requirements • You have experience leading an in-house creative team across different creative disciplines • You have strong design skills and a portfolio covering both physical and digital work • You can direct, review, and improve creative work while staying hands-on when needed • You have improved creative briefing, prioritization, review, approval, and delivery processes • You lead clearly, coach your team, give useful feedback, and set clear expectations • You work confidently with senior stakeholders and turn business needs into clear creative briefs • You manage several projects at once, stay organized, and adapt when priorities change • You understand the production needs of packaging, photography, print, campaigns, social media, e-commerce, and digital content • You speak and write fluent English and feel comfortable leading a multilingual team Responsibilities • You lead and develop the in-house creative team across graphic design, packaging, photography, and digital content • You turn the direction set by the Brand Committee into clear standards and consistent creative work • You own creative quality and brand consistency across all output • You set up and manage a clear briefing process, with agreed objectives, scope, deliverables, timelines, and owners • You plan the team’s workload, assign resources, manage capacity, and keep projects on track • You review creative work, give clear feedback, and provide hands-on support when needed • You set clear review, approval, and handover processes • You work closely with Marketing, Product, E-commerce, Sales, regional teams, and other stakeholders • You maintain and improve brand guidelines, templates, asset libraries, and creative standards • You manage external agencies, freelancers, photographers, and production partners when needed • You keep stakeholders informed about project progress, risks, and key decisions • You identify workflow issues and introduce practical improvements • You create a supportive environment where the team has clear direction, time to focus, and opportunities to develop Benefits Work: • A welcoming, collaborative team • Meaningful products and services that people actually use and love. • Learning opportunities to sharpen your skills • Competitive salary + Performance bonuses • Modern office in a great location • Fun team buildings and company events Lifestyle: • 26 days of paid annual leave • Flexible working hours • Additional health insurance • Free access to all Shelly devices (yes, you can smarten up your whole home!) • Multisport Card • Fully sponsored yearly public transport card Ready to join the Shelly Revolution? Let’s build the future of smart living together. Hit that Apply button — we can’t wait to meet you.