Head of Data & Analytics

Who We Are: Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives. What We’re Looking For: We’re looking for a Head of Data & Analytics to lead our Data & Analytics function within a global B2C product organization. This will be one of the first senior hires for our newly established subsidiary in Israel and a key leadership role for the business. Reporting directly to the COO, you will partner closely with executive leadership and cross-functional teams across Israel and the U.S. This role is responsible for delivering actionable insights that drive business performance across marketing, product management, and operations. Expertise in building scalable data infrastructure, digital marketing analytics, strong management, and cross functional communication skills are crucial to help the company achieve its goals. The ideal candidate will be a strategic thinker with a strong mix of both technical and analytical background and a passion for fostering a data-driven culture. What You’ll Do: Strategic Leadership Align data initiatives with business goals, growth, and customer experience. Set strategy, priorities, and roadmap for the Data & Analytics function. Data Infrastructure & Governance Redesign and consolidate the data warehouse into a scalable, future-ready platform. Support advanced analytics, AI/ML, and predictive modeling. Define and enforce data governance, quality, integrity, and security standards. Build & Lead the Technical Data Team Recruit, develop, and mentor a technical data team owning pipelines, ETL, and infrastructure. Reduce dependency on the Technology team while following industry best practices. Ensure full coverage of enterprise-wide data needs. Team Leadership & Development Lead, coach, and develop analytics managers and professionals. Foster a high-performance, collaborative, data-driven culture. Provide technical guidance across analytics and engineering disciplines. Cross-Functional Collaboration Partner with Marketing, Product, and Operations to translate business needs into insights. Deliver trusted dashboards, reports, and self-service tools. Establish review and validation processes before company-wide distribution. Marketing Performance, Attribution & Web Analytics Own marketing measurement, attribution models, and optimization frameworks. Lead Web Analytics strategy (e.g., Google Analytics, conversion tracking, funnels, events). Enable continuous monitoring and optimization of digital marketing performance. Product & Customer Journey Optimization Analyze conversion behavior and optimize end-to-end customer journeys. Collaborate with Product and CRM teams to improve engagement and conversion. Experimentation & Advanced Analytics Define and oversee A/B and multivariate testing strategies. Ensure rigorous experimentation and actionable insights across business units. Predictive & Incremental Analytics Build predictive models and causal analyses. Apply incremental measurement to evaluate business impact and optimize decisions. Innovation & Continuous Improvement Track emerging trends in data, analytics, and technology. Continuously improve tools, platforms, and processes for efficiency and innovation.