WPP Media: Senior Associate, Commerce- Beirut

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

We are seeking a highly skilled and experienced Senior Associate, Commerce to join our commerce team – a dynamic and fast-paced team. The ideal candidate will have a deep understanding of the programmatic advertising landscape, excellent analytical skills, and a proven track record of driving successful programmatic campaigns, particularly on Amazon. More importantly, the candidate should be eager to learn and adapt to the requirements of the team and client. This role involves strategic planning, execution, and optimization of programmatic media buys to drive sales growth for commerce clients.

• Campaign Management: Plan, execute, and manage programmatic campaigns across multiple DSPs, with specialization in Amazon DSP. This includes setting up campaigns, managing budgets, optimizing bids, and analyzing performance.

• Audience Targeting: Develop and implement sophisticated audience targeting strategies using first-party, second-party, and third-party data to reach desired demographics and achieve campaign objectives.

• Performance Optimization: Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to maximize ROI and achieve KPIs.

• Platform Expertise: Maintain a deep understanding of various programmatic platforms (e.g., Amazon, DV360, The Trade Desk) and stay up to date on industry’s best practices and emerging trends.

• Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders. Analyze data to identify trends, opportunities, and areas for improvement.

• Vendor Management: Collaborate with external vendors (Amazon), including DSPs, data providers, and suppliers, to ensure smooth campaign execution and optimal performance.

• Budget Management: Manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI