Product Marketing Manager B2B (gn) full-time/part-time (hybrid)

You are the central marketing point of contact for defined products and product areas in the DACH region as well as in international markets. You are responsible for the marketing and positioning of your products throughout the entire customer journey. You design and plan integrated marketing campaigns for lead generation. You develop and implement go-to-market strategies and manage national and international product launches from planning through to successful market introduction. You analyze customer needs and continuously define, prioritize, and further develop relevant target groups, buyer personas, and use cases. You translate product benefits and unique selling propositions (USPs) into compelling, target audience-oriented marketing messages. You plan, manage, and optimize online and offline marketing activities and identify opportunities for cross-selling and upselling. You conceptualize, create, and manage product-related content, such as webinars, email campaigns, white papers, and sales enablement materials. You ensure consistent product communication and positioning across all relevant channels and markets. You work closely with product management, sales, corporate communications, and other internal stakeholders. You monitor relevant product marketing KPIs and derive optimization measures from the results. You select external service providers and agencies, commission them, and coordinate their collaboration to ensure the successful implementation of marketing activities.