Marketing Manager Automation (gn) full-time/part-time (hybrid)

As a Marketing Automation Manager, you will take ownership of the marketing automation strategy and develop data-driven, scalable email campaigns across the entire customer journey. With a strong focus on cross-selling and upselling, you will design targeted email campaigns that identify and unlock customer potential, contributing sustainably to revenue growth and an increased customer lifetime value. You take responsibility for the continuous development and implementation of fully automated email campaigns across the entire customer journey. You design and develop scalable lead nurturing programs to sustainably increase conversion rates and lead quality. You develop, manage, and optimize cross-selling and upselling campaigns for international existing customers. You identify opportunities to increase customer lifetime value and revenue. You analyze the performance of email campaigns, derive data-driven optimization measures, and drive their scaling. You integrate and leverage Next Best Action (NBA) approaches to enable personalized customer communication through email campaigns. You strategically advance customer communication through email and marketing automation programs. You develop scalable email campaigns for various international markets. You ensure consistent and target group-specific communication. You define CRM-relevant target groups, customer segments, and trigger logics to unlock growth potential effectively. You work closely with Product Marketing, Content Teams, International Marketing, and Sales to successfully implement sales-supporting campaigns. You manage and coordinate collaboration with external agencies and service providers.