Freelance Digital Marketing Strategist

We're looking for an experienced Digital Marketing Strategist (Paid Media + AI) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.

This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.

Engagement Details

- Type: Freelance / Part-time - Duration: 6 months - Commitment: Approximately 15 hours per week - Location: Australia or New Zealand - Timezone: AEST-compatible - Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

Responsibilities

- Manage and optimise Google Ads and Meta/Facebook Ads accounts.

- Develop and implement paid acquisition strategies based on client growth objectives. - Review and validate recommendations generated by AI agents before implementing campaign changes. - Analyse campaign performance and identify opportunities for optimisation. - Advise clients across performance marketing, brand, creative, and growth strategy. - Build strong client relationships and communicate strategies and recommendations confidently. - Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.

Requirements

- Previous experience in performance marketing, paid media or digital acquisition. - Strong hands-on experience with Google Ads and Meta Ads. - Experience managing paid media budgets of approximately AUD20K+ per month. - Strong understanding of performance and brand marketing. - Strong client-facing and relationship management skills. - Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools, and comfortable incorporating these tools and agents into marketing workflows. - Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.