Founding Marketer (Growth, GTM)

ABOUT THE ROLE This is a founding marketing role at an early-stage B2C healthtech startup, giving you the opportunity to build the marketing function entirely from scratch. You'll own growth, go-to-market strategy, and brand storytelling — working closely with leadership to drive revenue and user acquisition in the personalized health and diagnostics space. WHAT YOU'LL DO - Define and execute GTM strategy across channels to drive revenue and user growth. - Lead brand positioning and storytelling to craft a compelling market narrative. - Manage and optimize paid advertising across Google Ads, Meta, and LinkedIn. - Oversee social media, partnership, and influencer marketing programs. - Collaborate cross-functionally with product, sales, design, and customer success teams. - Set and manage marketing budgets, forecast outcomes, and measure ROI across channels. - Build and maintain performance dashboards using tools like GA4 and CRM integrations. - Grow and mentor the marketing team as the company scales. WHAT WE'RE LOOKING FOR - 2–5 years of experience in B2C growth marketing, sales, or adjacent fields. - Proven track record defining and executing multi-channel GTM strategies that drive revenue growth. - Strong brand storytelling and positioning skills. - Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn. - Experience with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards). - Experience managing influencer and partner marketing campaigns, including negotiation. - Strong analytical skills for testing, iterating, and scaling marketing strategies. - Comfortable managing budgets and forecasting across multiple channels. - Experience building or leading a marketing function is a plus. COMPENSATION & BENEFITS Salary range: €35,000 – €70,000 EUR annually. Visa sponsorship is available for this role. LOCATION On-site in Berlin, Germany or Helsinki, Finland. Remote work is not available for this position.