Lead Gen Manager/SDR Manager

Job Title - Lead Gen Manager / SDR Manager

Location: Noida (Onsite) Employment Type: Full-Time

Job Description -

We are a fast-growing B2B SaaS startup that moves fast, experiments with data, and values ownership and autonomy. We are looking for a results-driven B2B lead generation professional who can build a predictable outbound pipeline, identify the right prospects, and turn targeted outreach into qualified sales conversations.

If you are experienced in B2B prospecting, outbound lead generation, SDR/BDR processes, account research, and pipeline creation, and you enjoy working closely with Sales to deliver measurable results, we’d love to have you on our team.

Role Overview

As a Lead Gen Manager / SDR Manager, you will own and drive the outbound lead-generation engine. You will be responsible for identifying target accounts, building high-quality prospect lists, executing multi-channel outreach, qualifying prospects, booking qualified meetings, and contributing directly to sales pipeline.

This is an onsite role for someone with 2+ years of B2B SaaS lead generation, SDR/BDR, outbound sales development, or demand-generation experience. The ideal candidate is highly execution-focused, comfortable with targets and data, and able to continuously improve prospecting and outreach performance.

Key Responsibilities

1. Prospecting & Lead Generation

- Define and refine target accounts, ICPs, industries, geographies, and buyer personas. - Research companies, decision-makers, business priorities, and relevant buying signals. - Build, maintain, and segment accurate prospect databases using LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar tools. - Identify and prioritize prospects based on ICP fit, persona, intent, engagement, and potential business value. - Maintain accurate and actionable prospect information.

2. Outbound & SDR Execution

- Plan and execute outbound prospecting across email, LinkedIn, calls, and other relevant channels. - Build personalized outreach sequences for different ICPs, personas, and use cases. - Write clear, concise, and compelling cold emails, LinkedIn messages, and call scripts. - Run structured follow-ups and manage prospect touchpoints. - Qualify inbound/outbound responses and convert relevant prospects into qualified meetings. - Consistently work toward agreed activity, meeting, conversion, and pipeline targets.

3. Campaign Management & Optimization

- Launch and manage outbound lead-generation campaigns from targeting through handover to Sales. - Test messaging, subject lines, CTAs, channels, sequences, targeting, and timing. - Analyze campaign and prospecting performance to identify what is working and what needs to change. - Improve response rates, positive conversations, qualified meetings, and opportunity creation through continuous experimentation. - Coordinate with Sales to align campaigns with current pipeline priorities and account requirements.

4. Sales Collaboration & Lead Handover

- Work closely with Sales to define lead-quality expectations, target accounts, personas, and qualification criteria. - Ensure qualified prospects are handed over with complete context, including pain points, requirements, engagement history, and relevant notes. - Capture objections and feedback from Sales and prospects and use these insights to improve targeting and messaging. - Maintain a clear feedback loop between lead generation and the sales team.

5. Reporting & Pipeline Ownership

- Track key metrics such as contacts reached, positive responses, meetings booked, meeting conversion, MQLs/SQLs, opportunities, and pipeline generated. - Prepare regular reports on outbound performance, campaign results, and pipeline contribution. - Use data to identify bottlenecks in the funnel and recommend actions to improve conversion. - Take ownership of outcomes and work toward clear lead-generation and pipeline goals.

What We Are Looking For

- 2–4 years of experience in B2B SaaS lead generation, SDR/BDR, outbound sales development, demand generation, or a similar role. - Strong hands-on experience in prospecting, cold outreach, lead qualification, and appointment setting. - Good understanding of ICPs, buyer personas, account research, and B2B sales funnels. - Strong written and verbal communication skills with the ability to engage decision-makers professionally. - Ability to create personalized outbound messaging rather than relying only on generic templates. - Comfortable working with activity, meeting, conversion, and pipeline targets. - Data-driven approach to measuring and improving outbound performance. - Hands-on familiarity with tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Google Sheets, and email automation/outbound tools. - Comfortable working in a fast-paced startup environment with ownership, experimentation, and accountability.

Good to Have

- Experience generating leads for US/UK-based B2B audiences. - Experience with ABM or account-based prospecting. - Experience with tools such as Clay, Instantly, Lemlist, or similar outbound platforms. - Experience working with enterprise accounts or international prospects. - Understanding of lead scoring and sales qualification frameworks. - Experience coordinating or improving an SDR/lead-generation process.

What’s In It For You?

- High Ownership: Own the outbound lead-generation process and directly influence qualified pipeline. - Measurable Impact: Your performance will be tied to clear prospecting, meeting, and pipeline outcomes. - Career Growth: Build deeper expertise across B2B lead generation, SDR processes, outbound strategy, and revenue generation. - Cross-Functional Exposure: Work closely with Sales, Marketing, and Leadership on the complete revenue engine. - Startup Environment: Move fast, test new approaches, and make a visible business impact. - Competitive Compensation: A package aligned with your experience and contribution.