Manager, Frontline Business & Media PR

Sony Music Korea’s International Repertoire department is looking for a strategic and highly connected leader to help drive the success of our global artists in Korea.

As Frontline Business & Media PR Manager, you will lead the frontline repertoire business while serving as the primary media and PR lead across Frontline, J-Pop, and Catalog . Working closely with global labels, artist management, media partners, and cultural stakeholders, you will help shape how Sony Music’s international repertoire is positioned, amplified, and experienced in one of the world’s most influential music markets.

Success in this role means delivering high-impact campaigns, building strong industry influence, creating meaningful media opportunities, and increasing the visibility and cultural relevance of Sony Music artists in Korea.

What you will do:

• Lead Korea-market planning and execution for priority international frontline releases
• Serve as the primary media and PR lead for International Repertoire, supporting Frontline, J-Pop, and Catalog teams
• Build and maintain strong relationships with media, editors, producers, broadcasters, cultural partners, and industry stakeholders
• Develop and activate media opportunities, artist moments, collaborations, interviews, and market-facing initiatives across repertoire
• Align closely with global labels, artist management, and regional Sony Music teams to localize priorities and maximize market impact
• Manage and develop Frontline Associate Managers and contribute to the growth of future repertoire owners
• Partner with DSP, Business Development, agencies, and cross-functional teams to integrate earned media into broader commercial and marketing plans
• Monitor performance and identify new opportunities to strengthen visibility, awareness, and market engagement

Who you are:

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