Full Stack Digital Marketing Specialist

Job Summary We are looking for a highly skilled Full Stack Digital Marketing Specialist to own and execute end-to-end digital marketing initiatives across paid media, SEO, AI Search Optimization (AEO/GEO), WordPress development, website performance, marketing automation, and analytics. The ideal candidate should have hands-on experience in managing Google Ads and LinkedIn campaigns, optimizing websites for search and AI-driven search engines, improving Core Web Vitals, developing WordPress pages, executing marketing automation campaigns, and delivering actionable insights through analytics. This role requires a proactive individual with strong ownership, technical expertise, and a growth mindset. Key Responsibilities 1. Paid Media Management (Google Ads & LinkedIn) Plan, execute, optimize, and scale Google Ads (Search, Display, Remarketing, Performance Max) campaigns. Manage LinkedIn Campaign Manager, including Sponsored Content, Lead Generation Forms, Message Ads, and ABM campaigns. Optimize campaign performance to achieve target CPL, CTR, Conversion Rate, and ROI. Conduct A/B testing for ad creatives, audiences, landing pages, and bidding strategies. Manage campaign budgets and ensure efficient media spend. Implement conversion tracking, UTM parameters, and attribution models. Deliver campaign performance reports with optimization recommendations. 2. AI Search Optimization (AEO & GEO) Optimize website content for AI-powered search engines and Large Language Models. Implement structured data, schema markup, entity optimization, and semantic search best practices. Improve visibility across AI search platforms and Generative Engine Optimization (GEO). Monitor emerging AI search trends and recommend implementation strategies. Collaborate with content teams to create AI-search-friendly content. 3. Search Engine Optimization (SEO) Develop and execute on-page, off-page, and technical SEO strategies. Perform keyword research, competitor analysis, and content optimization. Improve keyword rankings, organic traffic, and website conversions. Monitor indexing, crawlability, and technical SEO issues using Google Search Console and SEO tools. Implement internal linking, metadata optimization, canonicalization, and redirect management. 4. WordPress Development & Website Management Develop and publish landing pages, service pages, blogs, and campaign pages in WordPress. Create and maintain author pages. Perform website QA before publishing. Manage website content updates, redirects, plugins, and page optimization. Coordinate with developers to resolve technical issues and enhance website functionality. 5. Core Web Vitals & Website Performance Monitor and improve Core Web Vitals across all websites. Optimize page speed, mobile usability, and technical performance. Identify and resolve website performance issues. Collaborate with development teams to implement performance enhancements. Conduct regular website health and technical audits. 6. Analytics & Reporting Manage Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio. Develop dashboards to measure website, SEO, paid campaign, and conversion performance. Track KPIs and provide actionable insights to improve marketing performance. Analyze user behavior, attribution, and funnel performance. Deliver monthly executive reports with recommendations. 7. Marketing Automation & Campaign Management Execute email marketing campaigns and nurture journeys. Manage marketing automation platforms and campaign workflows. Support Account-Based Marketing (ABM) initiatives. Execute partner MDF campaigns from planning through reporting. Optimize campaign landing pages for lead generation and conversion. 8. Innovation & Growth Research emerging digital marketing, AI, and automation technologies. Identify new growth opportunities across paid, organic, and AI search channels. Recommend and implement process improvements and marketing automation. Stay updated with Google algorithm changes, AI search developments, and industry best practices. Drive continuous optimization to improve digital marketing performance and business outcomes. Required Skills Paid Media Google Ads LinkedIn Campaign Manager Performance Marketing Conversion Tracking Budget Optimization A/B Testing SEO & AI Search Technical SEO On-page & Off-page SEO AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) Schema Markup Entity SEO Core Web Vitals Website Development WordPress Elementor/Gutenberg Basic HTML & CSS Landing Page Development Website QA Analytics Google Analytics 4 Google Search Console Google Tag Manager Looker Studio Microsoft Clarity Marketing Automation HubSpot, Pardot, or similar platforms Email Marketing ABM Campaigns Lead Nurturing Campaign Reporting AI & Productivity Tools ChatGPT Gemini Claude Perplexity AI-powered SEO and marketing tools Preferred Certifications Google Ads Search Certification Google Analytics Certification LinkedIn Marketing Labs Certification HubSpot Marketing Software Certification Semrush SEO Certification AI for Marketing Certification