Digital Media Manager

Role Summary

The Digital Media Manager is responsible for planning, executing, monitoring, and optimizing digital media campaigns across multiple platforms and client accounts. The role works closely with clients and internal teams to deliver effective digital media strategies that drive business growth and campaign performance.

The successful candidate will combine strong digital media expertise, analytical thinking, and stakeholder management skills to ensure campaigns are delivered efficiently, on budget, and in line with client objectives.

Key Responsibilities

Digital Media Strategy & Campaign Management

• Develop and execute digital media strategies aligned to client objectives and campaign goals.
• Plan and manage campaigns across digital channels including paid social, search, display, video, programmatic, and influencer platforms.
• Monitor campaign performance and optimize campaigns based on agreed KPIs and performance insights.
• Identify new digital opportunities, audience trends, and innovative media solutions for clients.
• Ensure campaigns are delivered on time, within budget, and to a high standard.

Reporting & Performance Analysis

• Analyze campaign performance data and provide actionable insights and recommendations.
• Track key digital metrics including reach, engagement, conversions, ROI, and media efficiency.
• Prepare regular campaign reports and presentations for clients and internal stakeholders.
• Support data-driven decision-making through performance analysis and reporting.

Client & Stakeholder Management

• Serve as a key point of contact for clients on digital media-related matters.
• Build and maintain strong working relationships with clients, media partners, and internal teams.
• Present campaign strategies, performance updates, and recommendations to clients.
• Collaborate closely with creative, content, strategy, and client service teams to ensure integrated campaign delivery.

Budget & Process Management

• Support the management of campaign budgets, media spend, reconciliations, and invoicing processes.
• Ensure financial and operational processes are followed throughout campaign execution.
• Monitor campaign pacing to ensure efficient budget utilization and delivery against targets.

Team Collaboration & Support

• Work closely with the wider digital team to ensure effective planning and execution of campaigns.
• Support knowledge sharing, collaboration, and continuous improvement within the team.
• Provide guidance and support to junior team members where required.

Required Qualifications & Experience

Required

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Minimum of 3–5 years’ experience in digital media planning and campaign management.
• Strong understanding of digital media platforms and campaign optimization.
• Experience managing digital campaigns across multiple platforms and client accounts.
• Strong analytical, communication, and presentation skills.
• Excellent attention to detail and project management skills.

Preferred

• Experience working in a media, advertising, or digital agency environment. • Digital media certifications such as Google Ads or Meta Blueprint are an added advantage. <h4 data-section-id