Sr. Digital Marketing Manager

Position- Sr Digital Marketing Experience- 6 years Location- Ahmedabad (On-Site) Summary We’re looking for a strategic and performance-focused Marketing Manager (D2C Growth) to lead BabyOrgano’s digital and brand marketing initiatives. In this role, you’ll own the entire digital growth strategy — from planning campaigns to driving measurable ROI across Meta, Google, YouTube, and influencer channels. You’ll collaborate directly with the leadership team to translate marketing investments into business impact, lead a cross-functional team with accountability, and drive a culture of ownership and discipline. If you’re someone who thrives on data, creativity, and action — and can balance strategy with hands-on execution — this is your opportunity to lead growth for one of India’s most promising Ayurvedic D2C brands. Responsibilities: • Build, plan, and implement the overall digital marketing and D2C growth strategy. • Lead and mentor internal marketing, creative, and performance teams. • Manage and optimize campaigns across Meta, Google, YouTube, and Influencer Marketing. • Achieve minimum 4X ROAS across all campaigns through continuous optimization. • Oversee brand communication and ensure consistency across all digital touchpoints. • Manage digital marketing budgets and deliver ROI-focused campaigns. • Measure and report performance using analytics tools (GA4, Ads Manager, Shopify). • Collaborate with agency partners for campaign planning and performance reviews. • Ensure timely campaign launches, daily performance tracking, and actionable insights. • Monitor competition and proactively identify new growth opportunities. • Drive team accountability — ensuring 90%+ task completion within timelines. • Maintain strict adherence to company policies, punctuality, and professional discipline. • Foster a culture of solution-oriented communication and positive collaboration. Skill Sets / Experience We Require: • 5–8 years of experience in Digital Marketing / D2C Growth / Performance Marketing. • Proven success in managing high-performance paid campaigns (Meta, Google, YouTube). • Strong understanding of CAC, ROAS, LTV, conversion optimization, and funnel strategy. • Hands-on experience with Google Analytics, Meta Ads Manager, Shopify, and Excel. • Sound knowledge of SEO/SEM, CRM tools, and marketing automation. • Excellent leadership, project management, and communication skills. • Problem-solver with a strong sense of ownership and accountability. • Familiarity with web analytics and conversion tracking tools. • Team motivator who leads by example — disciplined, punctual, and dependable. Pedigree: • Bachelor’s or Master’s degree in Marketing, Advertising, Business, or related field. • Preferred: Experience in FMCG, Ayurveda, or D2C consumer brand environments.