Manager, Marketing Operations (EST only)

Key Responsibilities

Operational Leadership

- Translate marketing strategy into executable plans aligned with commercial objectives. - Develop and maintain scalable processes, governance, and standard work that improve organizational effectiveness. - Identify opportunities to increase marketing efficiency, effectiveness, and business impact.

Campaign Excellence

- Lead operational execution of integrated marketing campaigns across all channels. - Coordinate campaign execution through agency partners and internal stakeholders. - Ensure campaigns launch on time, align with business priorities, and deliver measurable outcomes. - Maintain visibility into campaign performance and recommend optimization opportunities.

Marketing Analytics & Performance

- Own marketing performance reporting and executive dashboards. - Measure campaign effectiveness, marketing contribution to pipeline, lead generation, conversion rates, and channel performance. - Translate data into actionable business recommendations. - Establish KPIs and reporting frameworks that drive accountability and continuous improvement.

Agency & Partner Leadership

- Serve as the primary operational lead for external marketing agencies and strategic partners. - Establish priorities, evaluate performance, and ensure deliverables support business objectives. - Hold partners accountable for quality, execution, and measurable business outcomes. - Continuously evaluate opportunities to improve agency effectiveness and return on investment.

Marketing Technology

- Provide functional oversight and prioritization for the marketing operations resources supporting HubSpot, Salesforce, Qualified, 6Sense, and marketing automation. - Ensure marketing technology platforms work together to support demand generation and customer engagement.

Marketing Governance & Prioritization

- Lead the marketing intake and prioritization process. - Balance resources across internal teams, contractors, and agency partners. - Ensure marketing investments remain focused on the highest-value business opportunities. - Remove operational barriers and improve cross-functional collaboration.

Required

- Bachelor's degree in Marketing, Business, Communications, or similar work experience. - 8+ years of experience in B2B marketing, marketing operations, demand generation, or integrated marketing. - Experience leading integrated marketing campaigns and cross-functional initiatives. - Strong analytical and business acumen with experience developing executive-level reporting. - Experience managing external agencies and strategic partners. - Experience with CRM and marketing automation platforms, preferably Salesforce and HubSpot. - Experience managing digital marketing initiatives.

Preferred

- HubSpot - Salesforce CRM - Google Analytics - Power BI - Adobe Experience Manager - 6Sense - Qualified - Smartsheet - Experience supporting commercial organizations in a high-growth B2B environment.

Core Competencies

- Strategic thinking - Operational leadership - Data-driven decision making - Marketing analytics - Executive communication - Cross-functional influence - Organizational agility - Agency leadership - Process improvement - Organizational prioritization - Continuous improvement mindset

Success Measures

Success in this role will be measured by:

- Increased marketing contribution to pipeline and revenue. - Consistent on-time execution of integrated marketing campaigns. - Improved marketing performance visibility through executive dashboards and KPIs. - Increased efficiency across marketing operations, agencies, and technology platforms. - Strong stakeholder satisfaction across Marketing, Sales, and Commercial Leadership. - Establishment of scalable operational processes that support long-term business growth.