Working Student Performance Marketing (m/f/x)

For our office in Berlin, we are looking for you as Working Student (m/f/x) for the team Performance Marketing.

Your Responsibilities

- Create, update, and maintain landing pages for Paid Search, Paid Social, and CRM campaigns. - Curate relevant products and coordinate product availability and stock levels with the Buying team. - Support the automation and continuous improvement of landing page processes. - Contribute to A/B testing, analyze results, and track key user journey KPIs to identify optimization opportunities. - Support the day-to-day execution and optimization of CRM and Paid Search campaigns. - Support the creation of weekly newsletters in Emarsys, including asset uploads, product selection, copy, and quality checks. - Help maintain Google Ads accounts through keyword analysis, campaign evaluations, and placement exclusions. - Monitor campaign performance and contribute to regular reporting on key KPIs.

Your Profile

- You are currently enrolled in Marketing, E-Commerce, Media, Business Administration, or a related field.

- A structured and proactive approach to work, with strong attention to detail, a sense of ownership, and the ability to manage multiple priorities. - Ability to work with data and KPIs, identify relevant insights, and turn them into optimization opportunities. - Strong interest in digital marketing, e-commerce, products, and customer journeys. - First hands-on experience with tools such as Emarsys, Google Ads, CMS platforms, or analytics tools is a plus. - Genuine enthusiasm for Carhartt WIP, its products, and its culture. - Excellent written and spoken German and/or English skills.