Director of Marketing and Communications - Marketing and Communications

POSITION SUMMARY: The Director of Marketing & Communications is responsible for leading the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic, its physicians and providers, locations, and service lines. The Director manages Marketing & Communications staff and leads strategic marketing, branding, digital advertising, and communications efforts within the Marketing & Communications department. EDUCATION & EXPERIENCE: • Bachelor’s degree in Marketing, Communications, or related field, required • Master’s degree in Marketing, Communications, or related field, preferred • Minimum of five (5) years of healthcare marketing experience and managerial experience, preferred • Strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy • Strong understanding of branding principles and brand governance • Strong problem-solving, strategic development and organizational skills • Experience interpreting marketing analytics and KPIs to guide strategic decisions (Google Analytics, advertising metrics, social media metrics) • Experience with project management platforms and workflow systems • Experience managing multiple concurrent, high-priority projects with competing deadlines • Experience leading multidisciplinary teams and managing shareholder relationships QUALIFICATIONS: • Strong discretion and ability to handle confidential information • Excellent written, verbal, presentation and facilitation skills • Must be self-directed • Ability to provide constructive creative direction and feedback • Ability to develop and monitor marketing performance dashboards and present executive-level reports • Ability to evaluate creative work for effectiveness, consistency, and strategic alignment • Strong knowledge of graphic design, photography, videography, web content, and social media best practices as a reviewer and strategist • Understanding of health care marketing regulations and patient privacy considerations • Familiarity with physician relations and provider recruitment marketing is preferred • Knowledge of health care consumer behavior and service-line marketing WORK SCHEDULE: Monday - Friday, 8:00AM - 5:00PM