Manager, Small Store Channel & Customer Commercial

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk ; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™ , a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com .

job purpose :

The Manager, Small Store Commercial is responsible for driving channel and customer commercial strategy across Convenience Retail, Drug, and Value channels. This role connects consumer, category, channel, and customer insights to develop and execute growth strategies that accelerate distribution, velocity, and profitable sales.

This individual serves as a key integrator across Sales, Brand, Shopper Marketing, Insights, and Supply Chain, ensuring channel strategies translate into clear customer actions and in-market execution.

responsibilities:

• Lead execution of key commercial programs, translating brand strategy into actionable plans across channels and customers

• Design and implement retail programs and tactics, including promotions, displays, and activation strategies

• Own merchandising strategy and execution, developing standards and toolkits to elevate in-store presence

• Partner cross-functionally with Brand, Shopper Marketing, Sales, and Franchise teams to ensure aligned, integrated execution

• Develop selling materials and executional guidance (e.g., playbooks, insights, tools) to support Sales & Franchise partners

• Influence customer and category decisions by shaping shelving, merchandising, and in-store activation strategies

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