Marketing Analyst

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

The Marketing Analyst will drive insights and recommendations on marketing performance across digital and customer lifecycle channels, helping the team understand what's working, why, and what to do next. This role sits at the intersection of marketing and analytics, translating campaign data into actionable insights that improve acquisition, retention, and cross-sell performance, and uses AI-enabled tools to accelerate analysis and improve campaign effectiveness.

Responsibilities:

Campaign Performance & Insights

• Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
• Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
• Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
• Identify key drivers of conversion, CPA, and overall campaign effectiveness
• Translate findings into actionable recommendations for marketing teams

Customer Lifecycle & Retention

• Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
• Evaluate customer segments and behavior to identify growth opportunities
• Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion

Testing & Optimization

• Support A/B testing across channels (creative, offers, segmentation, cadence)
• Analyze test results and communicate clear implications

Channel & Budget Support

• Monitor performance across owned channels, including website, email, and sales channels
• Provide insight into channel performance to inform budget allocation
• Identify opportunities to scale high-performing campaigns or improve efficiency
• Support forecasting and performance planning

Measurement & Attribution (Applied)

• Use existing tracking and attribution frameworks to interpret campaign performance
• Ensure marketing results are measured consistently and accurately
• Identify gaps or inconsistencies in reporting and partner with analytics/data teams to resolve

Qualifications:

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