Manager of Digital Media & Alumni Relations

Position Overview

The Manager of Digital Media & Alumni Relations is responsible for strengthening Bishop Kelley High School’s digital presence and alumni engagement through strategic, creative, and consistent communications.

This position oversees and executes the school’s social media strategy, maintains and updates website content, produces digital and video content for key school initiatives, and leads efforts to build meaningful, lasting connections between Bishop Kelley and its alumni.

Working collaboratively across departments, the Manager of Digital Media & Alumni Relations helps tell the Bishop Kelley story in ways that reflect the school’s Catholic mission, strengthen community engagement, celebrate student and alumni accomplishments, and support institutional priorities.

Key Responsibilities

Digital Media & Social Media Strategy

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Develop and execute a social media strategy that supports Bishop Kelley’s mission, brand, and priorities.

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Manage primary social media channels and maintain a schoolwide content calendar.

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Create and publish engaging photos, graphics, videos, and stories/reels.

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Highlight students, faculty, alumni, programs, traditions, and accomplishments.

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Guide Social Media Coordinators to align content with school communications goals.

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Support departments, clubs, and teams with content planning and promotion.

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Maintain consistent branding, messaging, and quality across school-affiliated accounts.

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Track performance and apply relevant trends and best practices to improve results.

Website Management

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Maintain and regularly update content on the Bishop Kelley website.

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Work with departments across campus to ensure website information is accurate, timely, engaging, and consistent.

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Create and update webpages for school programs, events, announcements, alumni activities, campaigns, and other institutional priorities.

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Regularly review website content to identify outdated information, broken links, inconsistencies, and opportunities for improvement.

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Collaborate with the Associate Director of Marketing & Communications and school leadership on website strategy, organization, messaging, and user experience.

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Support the development of digital landing pages and web content for special initiatives and campaigns.

Video & Digital Storytelling

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Plan, film, and edit videos supporting Bishop Kelley’s marketing, philanthropy, alumni engagement, and Catholic mission.

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Lead video production for Believe in Kelley, Alumni Awards, Hall of Fame and Athletic Hall of Champions, and the Bishop Kelley Auction.

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Create and edit short- and long-form videos highlighting students, faculty, alumni, programs, traditions, campus life, and faith formation.

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Coordinate interviews, schedules, locations, participants, and production logistics.

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Adapt videos for social media, website, events, email, and other digital platforms.

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Maintain an organized archive of video and digital assets.

Alumni Engagement & Programs

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Develop and execute an annual alumni engagement plan with clear goals and measures of success.

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Serve as the primary alumni contact, providing a welcoming and responsive experience.

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Build relationships across generations and reconnect alumni who are less involved.

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Grow the Alumni Association by recruiting volunteer leaders and coordinating meaningful involvement.

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Create opportunities for alumni to engage through service, mentoring, networking, ministry, and student programs.

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Plan and coordinate alumni events, including Alumni Awards, Homecoming, regional gatherings, and reunions.

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Manage a proactive reunion program, supporting class volunteers with timelines, communication, and resources.

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Collaborate with campus departments to connect alumni with school life.

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Evaluate participation and feedback to strengthen alumni programs.

Alumni Communications & Data

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Maintain an alumni communications calendar and create newsletters, invitations, surveys, social media, website content, and targeted outreach.

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Gather alumni stories, accomplishments, and milestones for regular inclusion in school communications.

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Maintain accurate alumni records in Raiser’s Edge/NXT and establish processes to collect updated contact and biographical information.

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Track event attendance, volunteer participation, and communications engagement; report progress toward annual engagement goals.

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Use alumni data and engagement trends to guide targeted outreach and programming.

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Coordinate alumni email lists and audience segments with the Philanthropy team.

Collaboration & Schoolwide Support

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Work closely with the Associate Director of Marketing & Communications, Philanthropy, Academics, Athletics, Admissions, Student Activities, Campus Ministry, and other departments to identify and promote stories that support school priorities.

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Attend selected campus activities and events to capture timely photo, video, and social media content.

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Help departments develop effective digital communications while maintaining a consistent Bishop Kelley brand and voice.

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Collaborate with school leadership on sensitive, high-profile, or time-sensitive digital communications.

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Serve as a resource for employees responsible for department-, program-, club-, or team-specific social media accounts.

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Support major school events and institutional initiatives as needed.