Creative Marketing Specialist

Location
Chennai, in
Posted
Oct 7, 2026
Last seen
Oct 8, 2026

About the role

SCOPE OF RESPONSIBILITIES

Marketing Strategy Development:

- Develop and implement marketing strategies for artists, album releases, tours, and other label projects to maximize brand visibility and drive audience engagement.

Campaign Leadership:

- Lead and oversee multi-channel marketing campaigns, including social media, digital advertising, PR, influencer marketing, and experiential marketing to create impactful and cohesive campaigns that resonate with target audiences.

Team Management:

- Build, lead, and mentor a team of marketing professionals, providing direction, support, and professional development opportunities to achieve department goals and drive performance.

Collaboration & Coordination:

- Work closely with A&R, artist management, creative, and digital teams to ensure marketing strategies are aligned with artists’ visions and label objectives. Coordinate cross-functional efforts to launch and promote new projects effectively.

Budget Management:

- Manage the marketing budget, allocating resources efficiently to maximize ROI and achieve business objectives while monitoring campaign performance and adjusting strategies as needed.

Brand Partnerships & Sponsorships:

- Identify and develop strategic partnerships with brands, sponsors, and media outlets to expand marketing opportunities and enhance the visibility of our artists and projects.

Data & Analytics:

- Analyze campaign performance, consumer insights, and market trends to measure success, optimize strategies, and ensure that marketing efforts align with overall business goals.

- Proven experience leading marketing teams and managing successful campaigns for artists, albums, or brands. - Experience in creating and implementing digital marketing campaigns, content strategies and artist development plans to drive fan engagement and new audience reach - Strong project management skills with the ability to line manage - Excellent understanding of digital advertising and paid media - Strong network within the music and entertainment industry is an advantage. - Passion for music and a deep understanding of the music landscape. - Strong knowledge of social media and online promotion strategies - Understanding and working experience with advertising and analytical instruments on each social media (Instagram, YouTube, TikTok, Facebook, etc.) - Data-driven & results oriented: the ability to analyse and use data to optimise development - Structured, organised, with the ability to follow process and monitor budgets - Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools - Excellent written and verbal communication skills - Highly motivated and organised with excellent time management skills - A team player with a can-do attitude and creative ideas - Passion for music - Bachelor's degree in marketing, or a related field (preferred). - Interested applicants can email their resumes at [email removed] or reach out to us at +91 7766902402.

Benefits @Believe:

#Flexibility – Just punch in leaves, not intime and out time

#Office perks – a game of foosball, table tennis to bat the afternoon lackluster, free event pass for exclusive and limited shows, music subscription, etc

#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture

#Transperancy – engaged in secondary activity just disclose it to us

#Sustainability – You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.