Senior Media Activation Executive

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Overview

As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup and activation of social media and programmatic campaigns across multiple countries via a self-service ad platform (e.g. Google Ads, Microsoft) for our client. Campaign objectives focus on Direct Response (e.g. traffic, acquisition, incrementality) and will leverage real-time auction bidding across the ad platforms.

Role responsibilities include but are not limited to:

• Directly supports 5-7 markets for one of our major tech clients.

• Able to own E2E campaigns from client brief to channel planning (e.g. budget, forecasting, audience, format), execution (trafficking and managing offshore team), QA and reporting.

• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform best practices (naming conventions, campaign structure, settings, etc)

• Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)

• Meets campaign objectives by EOQ (e.g. client KPIs, Pacing), and/or flags potential performance issues in a timely manner

• Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.

• Growing knowledge of tactical essentials including but not limited to inventory and data sources

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