Category Growth Head

Job Description Razorpay - Category Growth Head About Razorpay We are a leading Payment Solutions company in India and are backed by prominent investors like Y-Combinator, Tiger Global, Matrix Partners, Ribbit Capital and Sequoia Capital. We are a payment solution for forward-looking businesses. We enable online merchants with any payment need to easily accept, process and disburse payments through the most developer-friendly APIs, easy integration, onboarding processes and truly involved customer support. Our customers swear by our tech and UX, and we are ecstatic to see people enjoy the results of our fanatic focus on making online payments simple and accessible. Together we say - ' The Future of Payments is Here ' Designation - Associate Director, SME Marketing Function - SME Marketing - Razorpay. Job Location - Bangalore About the Role Brand Razorpay is now “top of mind” for any Small & Medium business in India looking for payment solutions. We have gone through a rollercoaster journey in reaching this point. We are looking for a high-energy category growth head who can help drive razor sharp (pun intended) focus on specific industry categories/ verticals ensuring the brand is top of mind in that vertical and customer acquisition momentum is always on steroids. Key Roles and Responsibilities Drive customer research for the vertical in a structured, focussed fashion Work with brand, social media, PR teams to ensure that Razorpay’s awareness scores are highest in the category and the quality of awareness & consideration go up by speaking the customer’s language. Work with digital marketing teams on campaigns, messaging, custom landing pages & channels to drive acquisition for that category. Work closely with product teams to ensure specific industry asks are built and plan out GTMs. Train sales teams & co-create bespoke pitches for that industry vertical which can be taken to market. Own the entire P&L for the industry vertical. Create category creation/ growth playbooks that can be replicated across. Minimum requirements 8+ years of overall marketing experience. Deep Functional expertise in at least one key aspect of marketing - Brand, digital or product marketing. Prior experience in successfully driving growth for 0-1/ 1-10/ 10-100 initiatives. Strong creative & soft skills combined with an affinity for data. B2B/ SAAS product experience would be a big plus. Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts. Ability to make decisions in a changing environment, anticipate future needs and drive results.