Performance Marketing Analyst

Main responsibilities Campaign Management & Optimization Monitor and optimize campaigns on a daily basis (not organic, no Google or Meta Ads) Identify issues and improve performance continuously Set up and manage tracking, attribution, and campaign structure Work with pixels, tracking logic, and platform settings Run A/B tests and performance experiments Data Analysis & Insights Analyze campaign and user acquisition data to identify trends and opportunities Build and maintain reports and dashboards (Excel / Google Sheets) Turn data into actionable insights for growth and optimization Support decisions on scaling and performance improvement AI & Automation Use AI tools to improve analysis, reporting, and workflows Build simple automations to reduce manual work Continuously look for smarter and faster ways of working Client Communication Explain performance results in a clear and simple way Share insights and actionable recommendations Build trust through transparency and consistency Align with clients on goals, KPIs, and expectations Requirements Strong analytical and data-driven mindset (must-have) Comfortable working with tools, data, and technical setups Experience in performance marketing / user acquisition is a plus Interest in or experience with AI tools Very good English skills (written & spoken) Proactive, independent, and results-oriented mindset Strong problem-solving and prioritization skills Ability to manage multiple campaigns/accounts Attention to detail and ownership of results