Marketing & Brand Management Specialist (m/f/d)

About the role

Our Private Brands portfolio is experiencing rapid evolution, and maintaining uninterrupted strategic ownership across our core brand platforms is vital to our growth. To ensure continuous momentum during a temporary team cover, we are seeking a dedicated brand specialist to step in and drive our brand strategy forward.

As a Marketing & Brand Management Specialist, you will champion our goCORE brand platform, enforce visual identity and tone-of-voice guidelines, and translate analytical insights into impactful brand activations. You will collaborate closely with Design, Product Marketing, Category Management, and external partners to deliver high-performing campaigns and brand assets at scale. This position offers an exciting opportunity to take full ownership of priority initiatives in a fast-paced, high-growth e-commerce environment with true startup ambition.

What You Will Do

- Brand Strategy Development & Execution: Participate in the development, evolution, and execution of brand strategy, including brand vision, mission, value proposition, target audience definition, positioning, USP, tone of voice, and brand storytelling. - Brand Platform & Architecture Management: Develop and maintain a holistic brand platform covering brand identity elements (logo, symbol, slogan, claims) and ensure consistent application across all brands, sub-lines, categories, and SKUs. - Brand Guidelines & Governance: Create, implement, and enforce comprehensive brand guidelines across all touchpoints, including packaging, product cards, websites, marketplaces A+ content, social media, POS & trade materials, dealer branding, merchandising, animation, and visual collages. - Marketing Annual Planning: Contribute to marketing annual plan creation, including brand priorities, initiatives, activation themes, and execution roadmaps, and support implementation in line with business objectives. - Visual Identity & Content Development: Collaborate with Production and Design teams to develop and scale visual style across sub-lines, categories, and SKU levels, including photo shoots, video, animation, A+ content, POS, and trade materials. - Brand Research & Performance Tracking: Support brand research initiatives and brand health tracking, including KPI definition, implementation, and analysis (e.g., awareness, NPS, loyalty, retention, switching), across markets, channels, and brands. - Events, Merchandising & BTL Activation: Support annual events planning, theme and concept development, and merchandising standards creation and execution in close collaboration with BTL/Event and trade marketing teams and stakeholders. - External Stakeholder & Agency Collaboration: Collaborate with external stakeholders (agencies, ambassadors, exhibitions, research partners) to support brand development, activation, and insight generation. - Other Brand Management Activities: Perform other marketing and brand management–related tasks as assigned by the direct manager or team leader.

- Minimum 5 years of proven experience in Brand Management, Trade Marketing, or Strategic Marketing roles, ideally within established retail, e-commerce, or corporate environments. - Bachelor's or Master's degree in Marketing, Business Administration, Economics, or a related field. - Excellent analytical skills with the ability to work independently, interpret brand health metrics, and take self-guided, end-to-end ownership of projects. - Strong creative writing and briefing capabilities, with the ability to evaluate and refine brand-consistent copy. - Excellent communication, stakeholder management, and time management skills. - Working familiarity with collaboration tools such as Figma, Jira, and Confluence. - Professional proficiency in English is required. Proficiency in another European language (such as Polish, Russian, Portuguese, Spanish, German, or French) is a strong advantage.

- Competitive salaries based on your professional experience - Stable employment in a fast-growing international company - A cafeteria benefits system that lets you choose from options such as life insurance, private medical care, a sports card, cinema tickets, and more - Transportation services available for all warehouse employees - Guaranteed 26 vacation days per calendar year, regardless of seniority - An extra day off to celebrate your birthday - Mental Wellbeing Program – free and confidential mental and physical health support services for you and your immediate family, covering a wide range of personal and work-related issues - AUTODOC corporate discount for purchasing car parts at special rates for personal use - Opportunities for advancement, further training (over 650 courses on soft and hard skills available on our e-learning platform), and coaching - Free English, German, and Polish language classes - Flexible working hours and hybrid work model

This job was posted on 06/10/2026 and is considering applications up to 6 weeks from this date.