Team Lead - Paid Media

Team Lead, Paid Media

Location: Pune (Work from Office) | Experience: 3-7 years | Reports to: Co-Founder Technology & Operations

About Amura

Amura Marketing is a growth marketing company delivering end-to-end marketing and sales solutions to leading brands across the globe. Our philosophy, “Marketing Engineered,” brings together design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is building a global name in digital marketing and marketing technology, with end-to-end AI-native automation across marketing and sales operations.

Role Overview

We are looking for a Paid Media Team Lead with 3+ years of hands-on experience running high-budget campaigns on Google Ads, Meta, and LinkedIn Ads. You will lead a team of 7-8 across industries and drive an AI-enabled way of working across the paid media value chain: planning, execution, optimization, and reporting.

Key Responsibilities

1. Strategy and Planning

- Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals. - Understand North Star Metrics and identify key strategies based on each client’s GTM and industry/sub-industry trends. - Plan budgets, channel mix, audiences, and creative strategy across branding, lead generation, and conversion. - Drive month-on-month performance improvement and higher ROI.

2. Execution and Optimization

- Plan, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads. - Use data to refine targeting, bidding, budget allocation, and creatives. - Run a repeatable optimization loop: know the key indicators to review regularly, the strategies to act on them, and the automations that streamline the process. - Optimize the full funnel, from creative testing to conversion tracking and lead quality, for downstream outcomes rather than top-of-funnel volume.

3. Account-Based Marketing (ABM)

- Design ABM campaigns for B2B clients: target account lists, tiering, account-level audiences, and LinkedIn and Google account targeting. - Align ABM programs with Sales and Business Development on messaging, sequencing, and handoffs. - Report on account reach, engagement, buying-committee penetration, pipeline influenced, and revenue sourced.

4. AI-Enabled Paid Media Operations

- Use AI tools, connectors, and MCPs across the value chain:

- Planning and strategy: research, audience and competitor analysis, media plans, forecasting. - Execution: campaign builds, ad copy and creative variants, bulk operations, QA. - Optimization: anomaly detection, budget pacing, search term and placement analysis, test analysis. - Reporting and analytics: automated dashboards, performance summaries, insight generation. - Build and standardize AI-assisted workflows and SOPs for the team. - Evaluate new AI tools and recommend which to adopt.

5. Tracking, Analytics, and Reporting

- Ensure clean implementation of GTM, GA4, conversion APIs, and CRM integrations (e.g., HubSpot, Salesforce). - Build reporting that connects media spend to business outcomes. - Present transparent campaign reports to clients and give Business Development media inputs for pitches.

6. Client and Stakeholder Management

- Understand client objectives, analyze metrics, and recommend improvements in efficiency and ROI. - Maintain strong client relationships to maximize retention and growth. - Collaborate with internal teams and client-side stakeholders.

7. Revenue Mapping and SOPs

- Map individual and team revenue performance against media spends and commissions handled. - Develop frameworks and SOPs to scale performance consistently across accounts.

8. Team Leadership and Training

- Lead, mentor, and manage a team of 7-8 paid media professionals. - Build training plans covering platform skills, analytics, reporting, and AI-tool proficiency. - Set and track team OKRs, and conduct regular performance reviews.

9. Staying Current

- Keep up with algorithm changes, privacy and tracking shifts, and emerging AI capabilities. - Apply best practices to maximize Marketing ROI (MROI).

Must-Have

- 3-7 years of hands-on experience running and managing end-to-end paid media campaigns across Meta, LinkedIn, and Google. - Experience across industries, especially Manufacturing, B2B, B2B SaaS, and Real Estate. D2C exposure is a plus. - Working knowledge of AI tools, connectors, and MCPs across the paid media value chain (planning/strategising, execution, optimization, reporting and analytics), with real examples of use. - Understanding of ABM for B2B: how campaigns are strategized, executed, and reported. - Understanding of North Star Metrics across industries and companies, especially D2C and B2B SaaS, and the ability to translate them into campaign goals and KPIs. - Strong command of GTM, GA4, and CRM integrations. - Prior experience leading or mentoring a team.

Good to Have

- Agency background. - Experience with marketing automation and CRM-based lead quality optimization. - Dashboard-building experience in Looker Studio or similar tools.

Key Success Metrics

- ROI on marketing campaigns and media spend. - Achievement of client-specific North Star and funnel targets. - Client satisfaction and retention. - Team performance against benchmarks and OKRs. - Adoption of SOPs and AI-enabled workflows.

Interpersonal Attributes

- Self-driven, with a strong ownership mindset. - Strong multitasking and prioritization under tight deadlines. - Strong leadership and communication skills. - Curious about new tools and quick to experiment.