Executive - Paid Media

Designation: Executive - Paid Media

Job Location: Pune (On-Site)

About Amura

Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India.

The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.

Role in the Organization:

Amura is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Bing Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.

Responsibilities:

- Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns. - Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc. - Optimize existing PPC campaigns for new clients. - Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance. - Conduct in-depth competitive analysis within our clients’ locations and industries. - Daily, weekly, and monthly reporting for all clients

Skills Required:

- Paid Media Analyst with relevant experience of at least 1 year - Knowledge of search engine marketing and keyword research - knowledge of social media marketing and audience research - Exposure to other channels than Google & Facebook will be preferred. - Ability to understand the target audience and plan campaigns accordingly - Exposure to client communication - Google AdWords Certified - Google Analytics Certified - Proficiency in Google Sheets and MS Excel is required.