Lead IT

Roles and Responsibility:

Leadership & Stakeholder Management

- Lead business analysis activities across Salesforce Sales Cloud and Marketing Cloud projects. - Act as the primary point of contact between business stakeholders, project teams, and technology partners. - Facilitate workshops, requirement gathering sessions, and solution discussions. - Drive alignment between business objectives and Salesforce capabilities. - Mentor and guide junior Business Analysts. - Manage stakeholder expectations and project communication.

Business Analysis & Requirement Management

- Gather, analyze, document, and validate business requirements. - Prepare BRDs, User Stories, Use Cases, Process Flows and Functional Specifications. - Conduct current-state and future-state process assessments. - Perform gap analysis and recommend process improvements. - Define acceptance criteria and business success metrics.

Solution Design & Documentation

- Collaborate with Salesforce administrators, developers, and architects to design effective solutions. - Create process maps, workflow diagrams, data models, and business process documentation. - Define acceptance criteria and functional requirements. - Support solution reviews to ensure alignment with business objectives.

Salesforce Sales Cloud

- Understand and optimize Lead-to-Opportunity and Opportunity-to-Order processes. - Support and enhance sales processes, lead management, account management, and opportunity management. - Assist in sales forecasting and pipeline management initiatives. - Drive sales automation and process optimization. - Define business requirements for dashboards, reports, and analytics.

Salesforce Marketing Cloud

- Gather requirements for customer journeys, campaign management, segmentation, and personalization. - Collaborate with marketing teams to support campaign execution and automation. - Support email marketing, customer engagement, and digital marketing programs. - Define campaign tracking, measurement, and reporting requirements. - Assist in customer journey mapping and marketing effectiveness initiatives.

Requirement

- 5-6 Yrs of exp into salesforce - B.Tech, BCA, MCA, MBA as educational qualification - Salesforce Sales Cloud - Salesforce Marketing Cloud - Lead & Opportunity Management - Campaign Management - Customer Journey Mapping - Salesforce Reports & Dashboards - CRM Analytics - Requirement Elicitation - BRD Development - User Story Writing - Process Mapping - Gap Analysis - UAT Management - Stakeholder Management