Live Streaming & Content Producer

We are looking for a dynamic Live Streaming & Content Producer to manage end-to-end livestream execution and ensure our social commerce activities run seamlessly.

In this role, you will bridge campaign strategy with real-time execution—translating marketing briefs into engaging live rundowns, briefing hosts, coordinating cross-functionally, and digging into performance metrics to drive maximum reach and revenue.

Key Responsibilities

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Livestream Planning & Execution

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Translate campaign and promotional briefs into detailed livestream execution plans.

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Prepare live rundowns, establish product priorities, structure promotion mechanics (vouchers/discounts), and outline key selling points (KSPs).

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Cross-Functional & Host Coordination

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Prepare comprehensive host briefs and coordinate readiness across Host Management, Trainers, Moderators, and Creative teams.

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Collaborate with Content Planners to align live streaming events with short-form video activities for maximum synergy.

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Live Monitoring & Performance Optimization

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Monitor live streams in real time to ensure campaign plans are executed smoothly and accurately.

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Track key performance metrics including GMV, Viewers, CTR, CVR, Average Watch Duration (AVD), and Engagement .

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Troubleshoot live execution issues instantly and identify opportunities for continuous performance improvement.

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Campaign Management & Reporting

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Maintain campaign timelines, tracking sheets, and assigned deliverables.

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Prepare performance recaps and actionable key learnings for Lead/Manager review.

Requirements

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Education: Bachelor’s degree in Marketing, Communication, Business, Media, or a related field.

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Experience: 1–2 years of experience in Livestreaming, Social Commerce, E-commerce, Content, or Marketplace operations.

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Platform Knowledge: Highly familiar with TikTok Shop and/or Shopee Live operations.

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E-Commerce Literacy: Solid understanding of e-commerce campaigns, promotions, vouchers, and product bundling/mechanics.

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Data-Driven: Comfortable analyzing performance metrics and proficient with Excel/Google Sheets.

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Soft Skills: Exceptional organizational, multi-tasking, and communication skills with strong attention to detail.

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Cross-Functional Collaboration: Ability to work smoothly across diverse teams (creatives, hosts, moderators) in a fast-paced environment.

Nice to Have:

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Prior experience in an Agency, E-commerce Enabler , or high-volume Social Commerce brand .

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Background in industries such as Beauty, FMCG, Personal Care, Fashion, or Consumer Electronics .