Content & Creator Manager - Influencer Marketing

We are looking for a dynamic Content & Creator Manager who understands the creator ecosystem and can work across influencer marketing, YouTube, content partnerships, and creator monetisation. The role will involve managing end-to-end influencer marketing initiatives while also identifying and developing new opportunities across Creator Growth & Monetisation (CG), YouTube channels, content IPs, and AnyCreator Stream (YouTube Live Streaming). The ideal candidate should be comfortable working with brands, agencies, creators, YouTube channels, and internal teams, with a strong understanding of how creators and content can be transformed into scalable business opportunities. This is a hands-on role that combines creator management, campaign execution, outreach, opportunity development, and ecosystem building.

What You'll Do:

1. Influencer Marketing & Creator Management

• Manage end-to-end influencer marketing campaigns across platforms and creator categories.

• Work closely with creators and influencers for campaign briefings, content development, deliverables, timelines and execution.

• Identify relevant creators based on brand objectives, audience, content category and campaign requirements.

• Support creator negotiations, commercials, contracting and campaign coordination.

• Work closely with internal Influencer Marketing, Strategy, Operations and Account teams to ensure smooth campaign delivery.

• Build and maintain strong relationships with creators, talent managers and creator networks.

• Identify new and emerging creators who can be developed into long-term brand partners.

2. Creator Growth & YouTube Channel Development

• Support the growth of the Creator Growth & Monetisation (CG) business by identifying and onboarding relevant YouTube channels, publishers and content partners.

• Conduct outreach to YouTube creators, publishers and channel owners to explore potential partnerships with AnyMind.

• Evaluate channels based on content quality, audience, scale, monetisation potential and brand suitability.

• Identify opportunities to monetise creator and publisher ecosystems through advertising, brand integrations, content partnerships and other revenue streams.

• Build a strong pipeline of YouTube channels and content partners across relevant categories.

• Develop long-term relationships with creators and publishers beyond individual campaigns.

3. AnyCreator Stream & YouTube Live

• Support the development and growth of AnyCreator Stream , AnyMind’s YouTube Live Streaming solution.

• Identify and onboard relevant YouTube Live creators and gaming/content channels onto the platform.

• Build relationships with streamers and understand their content, audience and monetisation requirements.

• Explore opportunities for brands to integrate with live-streaming creators through sponsorships, branded integrations and customised formats.

4. Outreach & Business Opportunity Development

• Proactively conduct outreach to creators, YouTube channels, publishers, agencies and potential partners.

• Build and maintain a structured pipeline of creator, channel and content partnership opportunities.

• Explore new categories, creator segments and markets that can contribute to the growth of the Content & Creator business.

• Participate in client discussions, pitches and solution development where creator/content expertise is required.

• Work with the leadership team to identify new business opportunities across Influencer Marketing, Creator Growth, YouTube, Live Streaming and Affiliate/Commerce-led solutions .

• Support proposal development and commercial discussions when required, while the primary focus remains on opportunity identification and ecosystem development.

Who You Are:

• 3–6 years of experience in Influencer Marketing, Digital Media, YouTube, Creator Management, Content Partnerships, MCNs or the broader creator economy .

• Strong understanding of the Instagram & YouTube and creator ecosystem.

• Experience working directly with creators, influencers, publishers or talent managers.

• Hands-on experience in managing influencer marketing campaigns and creator deliverables.

• Understanding of YouTube channel monetisation, content formats and creator business models.

• Strong communication, relationship-building and outreach skills.

• Ability to identify opportunities and convert creator/content relationships into potential business opportunities.

• Good understanding of brand integrations, sponsorships and branded content.

• Strong project management skills with the ability to manage multiple creators, campaigns and stakeholders simultaneously.

• Comfortable working in a fast-paced environment with evolving priorities.

Good to Have:

• Existing relationships with YouTube creators, publishers, gaming creators or content partners.

• Experience with YouTube MCNs / channel management .

• Experience with YouTube Live Streaming or gaming content .

• Understanding of creator monetisation, content IPs and publisher partnerships.

• Exposure to affiliate marketing, creator commerce or performance-led creator solutions.

• Experience working with creator platforms, talent agencies or digital media companies.

• Strong interest in emerging creator formats, AI-led content and new monetisation models.

What This Role Offers

• Opportunity to work across Influencer Marketing, YouTube, Creator Growth and Live Streaming .

• Direct exposure to creators, publishers, brands and the broader digital content ecosystem.

• Opportunity to help build and scale new creator-led business opportunities within AnyMind.

• Exposure to emerging areas such as YouTube Live, creator monetisation, content IPs and creator commerce .

• A role that combines creator management, campaign execution, ecosystem development and strategic opportunity building .

Additional Benefits

1. Competitive salary 2. Annual paid leaves (30 days which includes casual leave, sick leave and earned leave). 3. All-hands Meeting (after probation) 4. Flexible working environment. 5. Over and above Health Insurance for self, spouse, two children. Insurance Premium amount borne by the company. 6. Working hours: 10 am - 6:30 pm (Mon - Fri). 7. Online and offline company events (TGIF, birthday and holiday events, etc.). 8. Events (TGIF, birthday and holiday events, etc.

• fun events at office