Director, Events Marketing

About Us

The American Clean Power Association (ACP) is the leading voice of today’s multi-tech clean energy industry, representing energy storage, wind, utility-scale solar, clean hydrogen, and transmission companies. ACP is committed to meeting America’s energy and national security goals and building our economy with fast-growing, low-cost, and reliable domestic power. Learn more at cleanpower.org .

Position Summary

The Director, Events Marketing is responsible for driving visibility and engagement across ACP’s event portfolio including major conferences, signature events, and designated virtual programs such as PowerCasts and PowerTalks. This role develops event marketing materials that reflect ACP’s brand message, tone, and values, ensuring consistency across all channels.

The Director oversees integrated, multi-channel event promotion across web, email, social, paid media, and event platforms, ensuring ACP reaches the right audiences in the right places. They also lead attendee engagement strategies that support retention, satisfaction, and growing demand for ACP events. This role further drives event content capture, thought leadership amplification, and executive visibility by leveraging post-event insights, videos, recaps, and storytelling to highlight the value ACP delivers to members and the industry.

Reporting to the Vice President, Marketing, the Director manages a team of marketing communications professionals, oversees the event marketing budget, and partners across departments such as Events, Membership, and Policy to ensure every campaign reflects ACP’s mission, supports advocacy priorities, and drives revenue growth.

Essential Functions / Major Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions. Other duties may be assigned to meet business needs.

Brand Messaging & Creative Direction

• Develop event marketing materials that reflect ACP’s brand message, tone, values, and visual identity, ensuring consistency across all digital, print, onsite, and paid media platforms.
• Oversee creative direction for event campaigns, including graphics, collateral, video, onsite branding, and promotional assets.
• Provide creative leadership in partnership with internal teams and external vendors to ensure every campaign is visually compelling and strategically aligned with ACP’s mission and advocacy priorities.
• Review and approve design, copy, and content deliverables from vendors, creative partners, and contractors.
• Ensure all creative outputs including signage, mobile app content, landing pages, and marketing materials reinforce ACP’s strategic priorities and deliver a cohesive audience experience.

Audience Engagement, Growth & Campaign Execution

• Lead integrated, multi-channel marketing campaigns for ACP’s in-person and virtual events.
• Ensure event communication efforts reach the right people in the right places through audience segmentation, strategic targeting, and channel optimization.
• Execute marketing strategies across key channels including the event website and registration platform, mobile app, email marketing, social media, and digital advertising. <sp